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purpose
the goal the speaker wants to achieve
speaker
the person or group who creates a text
occasion
the time and place a speech is given or a piece is written
audience
the listener, viewer, or reader of a text
subject
the topic of a text; what the text is about
tone
a speaker’s attitude toward the subject conveyed by stylistic and rhetorical choices
mood
the feeling or atmosphere created by a text
syntax
the arrangement of words into phrases, clauses, and sentences
diction
a speaker’s choice of words
anecdote
a brief story used to illustrate a point or claim
rhetoric
the art of finding ways of persuading an audience
claim
states the argument’s main idea or position
counterargument
an opposing argument to the one a writer is putting forward
concession
an acknowledgment that an opposing argument may be true or reasonable
refutation
addresses the counterargument; bridge between proof and conclusion
logos
Greek for “embodied thought”; reason
ethos
Greek for “character”; credibility and trustworthiness
pathos
Greek for “suffering”/“experience”; emotional motivation
anaphora
repetition of a word or phrase at the beginning of successive phrases, clauses, or lines
asyndeton
omission of conjunctions between coordinate phrases, clauses, or words
polysyndeton
the deliberate use of multiple conjunctions between coordinate phrases, causes, or words
parallelism
similarity of structure in a pair or series of related words, phrases, or clauses
connotation
meanings or associations that readers have with a word beyond its dictionary definition; often positive or negative and greatly affect the author’s tone
simile
a figure of speech used to explain or clarify an idea by comparing it to something else, using like, as, or though
metaphor
a figure of speech that compares two things without using like or as
analogy
a comparison between two seemingly dissimilar things
allusion
brief reference to a person, event, or place, or to a work of art
hyperbole
deliberate exaggeration used for emphasis or to produce a comic/ironic effect; an overstatement to make a point
understatement
a figure of speech in which something is presented as less important, dire, urgent, good, etc. than it actually is, often for satiric or comedic effect
paradox
a statement or situation that is seemingly contradictory on the surface, but delivers an ironic truth
juxtaposition
placement of two things closely together to emphasize similarities or differences
irony
a figure of speech that occurs when a speaker or character says one thing but means another, or when what is said is the opposite of what is expected
rhetorical question
figure of speech in the form of a question posed for rhetorical effect rather than for the purpose of getting an answer
induction
logical process wherein you reason from particulars to universals, using specific cases in order to make a generalization
deduction
logical process wherein you reach a conclusion by starting with a general principle or universalization and applying it to a specific case