research methods

what are primary quantative methods?

• surveys

• questioniarres

• experiments

what are primary qualitive data?

• interviews

• observations

• ethnographic studies

what are ethnographic studies?

• Ethnographic studies involve extensive, detailed observation of a group or culture, often incorporating interviews.

• They aim to provide a ‘deep dive’ into specific social contexts, considering the interplay of factors in a holistic manner.

what is random sampling?

Random sampling involves selection of participants from a population where each individual has an equal likelihood of being chosen.

what is systematic sampling

In systematic sampling, every nth individual is selected from a list or sequential set.

what is stratified sampling?

Stratified sampling divides a population into separate groups, or strata, and then samples from each group.

what is quota sampling?

Quota sampling involves criteria set for different categories of people, and a specific number of respondents are sought to fulfil the quota

what is snowball sampling?

• With snowball sampling, the researcher contacts a small group of respondents who then refer others from their network to participate in the research.