Entrepreneurship: Successfully Launching New Ventures - Chapters 1-15

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Comprehensive vocabulary flashcards covering the key terms, concepts, and definitions from Chapters 1 through 15 of 'Entrepreneurship: Successfully Launching New Ventures'.

Last updated 6:50 AM on 3/24/26
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69 Terms

1
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Entrepreneurship

The process by which individuals pursue opportunities without regard to resources they currently control for the purpose of exploiting future goods and services.

2
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Corporate Entrepreneurship

The use of entrepreneurial behavior within established firms, characterized by being proactive, innovative, and risk-taking.

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Entrepreneurial Intensity

The position of a firm on a continuum that ranges from highly conservative to highly entrepreneurial based on its level of innovation and risk-taking.

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Creative Destruction

A process whereby entrepreneurs develop new products and technologies that make current products and technologies obsolete, stimulating economic activity.

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Triggering Event

An event that prompts an individual to become an entrepreneur, such as losing a job, inheriting money, or a lifestyle change.

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Execution Intelligence

The ability to fashion a solid business idea into a viable business; one of the four key characteristics of successful entrepreneurs.

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Salary-Substitute Firms

Small firms that provide their owner a level of income similar to what they would earn in a conventional job (e.g., dry cleaners, convenience stores).

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Lifestyle Firms

Firms that provide their owner the opportunity to pursue a particular lifestyle and earn a living while doing so (e.g., ski instructors, tour guides).

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Entrepreneurial Firms

Firms that bring new products and services to market by creating and seizing opportunities (e.g., Airbnb, Facebook).

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Opportunity Gap

The recognition of a problem that has yet to be solved or a need that has yet to be met, which an entrepreneur can fill.

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Window of Opportunity

A metaphor describing the time period in which a firm can realistically enter a new market.

12
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Entrepreneurial Alertness

The ability to notice things without engaging in deliberate search, often referred to as a "sixth sense" for opportunities.

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Strong-Tie vs. Weak-Tie Relationships

Strong-ties involve frequent interaction (friends/family), while weak-ties involve infrequent interaction (acquaintances); new ideas are more likely gained through weak-ties.

14
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Brainstorming

A technique used to generate a large number of ideas quickly based on the rules of no criticism, freewheeling, speed, and leapfrogging.

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Feasibility Analysis

The process of determining if a business idea is viable, occurring after opportunity recognition but before the business plan.

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Primary vs. Secondary Research

Primary research is original data collected by the entrepreneur (surveys, interviews); secondary research uses existing data (census, trade journals).

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Concept Statement

A preliminary description of a product or service idea used to solicit feedback from prospective customers and industry experts.

18
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Gumshoe Research

A form of primary research where the entrepreneur acts as a detective to find clues about product demand through simple observation and investigation.

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Business Model

A firm's plan or recipe for how it creates, delivers, and captures value for its stakeholders.

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Disruptive Business Models

Rare models that change the way business is conducted in an industry, such as low-end market disruption or new market disruption.

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Churn

The number of subscribers that a subscription-based business loses each month.

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Standard Business Models

Existing plans firms use to define value creation, such as advertising, auction, or franchise models.

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Industry Analysis

Business research focusing on the potential of an industry to help a firm decide if it should enter.

24
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Porter's Five Forces

A model determining industry profitability based on: threat of substitutes, threat of new entrants, rivalry, bargaining power of suppliers, and bargaining power of buyers.

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Barriers to Entry

Conditions that create a disincentive for a new firm to enter an industry, such as economies of scale, capital requirements, or product differentiation.

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Fragmented Industry

An industry characterized by a large number of firms of approximately equal size.

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Competitor Analysis

A detailed evaluation of a firm's direct, indirect, and future competitors.

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Competitive Intelligence

Ethical information gathered by a firm to learn about its competitors.

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Business Plan

A 25- to 35-page narrative describing what a new business intends to accomplish and how it intends to accomplish it.

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Due Diligence

The process investors go through after they tentatively commit to an investment to verify the claims made in the business plan.

31
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Executive Summary

A short (max 2 pages) overview of the entire business plan, arguably the most important section.

32
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Operating Leverage

An analysis of a firm's fixed as opposed to variable costs; it is highest in firms with a high proportion of fixed costs.

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Ethical Culture

An environment established by founders through leading by example, codes of conduct, and ethics training.

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Founders' Agreement

A written document dealing with equity split, compensation, and vesting of shares among firm founders.

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Buyback Clause

A clause in the founders' agreement legally obligating departing founders to sell their interest back to the remaining founders.

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Sole Proprietorship

The simplest form of business entity involving one person; the person and business are legally the same.

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Liquidity

A company's ability to meet its short-term financial obligations.

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Profitability

A company's ability to make a profit.

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Stability

The overall health of a firm's financial structure, particularly its debt-to-equity ratio.

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Income Statement

Records all revenues and expenses for a given period to show if a firm is making a profit or a loss.

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Balance Sheet

A snapshot of a company's assets, liabilities, and owners' equity at a specific point in time.

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Statement of Cash Flows

Summarizes changes in a firm's cash position for a specified period across operating, investing, and financing activities.

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Working Capital

A firm's current assets minus its current liabilities.

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Burn Rate

The rate at which a company is spending its capital until it reaches profitability.

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Liability of Newness

The high failure rate of new firms because people can't adjust quickly to roles and the firm lacks a track record.

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New-Venture Team

The group of founders, key employees, and advisers that manage a new business in its startup years.

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Heterogeneous vs. Homogeneous Teams

Heterogeneous teams have diverse abilities; homogeneous teams have similar abilities and experiences.

48
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Board of Directors

A panel of individuals elected by shareholders to oversee management, with responsibilities like appointing officers and declaring dividends.

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Advisory Board

A panel of experts asked to provide counsel and advice on an ongoing basis; they have no legal responsibility for the firm.

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Bootstrapping

Using creativity and ingenuity to get a business running without the need for external funding (e.g., buying used equipment, hiring interns).

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Equity Financing

Exchanging partial ownership in a firm (usually stock) for funding.

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Venture Capital

Money invested by venture capital firms in startups with exceptional growth potential, usually managed by general partners.

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Initial Public Offering (IPO)

The first sale of stock by a firm to the public.

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Market Segmentation

The process of dividing a market into distinct subsets of customers who have similar needs or characteristics.

55
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Brand Equity

The set of assets and liabilities linked to a brand that result in an increase in a firm's valuation.

56
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Marketing Mix (4Ps)

The critical elements of marketing: Product, Price, Promotion, and Place.

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Intellectual Property

Any product of human intellect that is intangible but has value in the marketplace (patents, trademarks, copyrights, trade secrets).

58
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Utility Patent

The most common patent type, protecting new and useful processes, machines, or compositions of matter for 20 years.

59
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Trademark

Any word, name, symbol, or device used to identify the source of products/services and distinguish them from others.

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Copyright

A form of protection for "works of original authorship" in tangible form, protecting the owner's economic rights.

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Trade Secret

Formulas, processes, or information that provides a competitive advantage and is kept confidential.

62
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Sustained Growth

Growth in both revenues and profits over an extended period of time.

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Economies of Scale

Occur when increasing production lowers the average cost of each unit produced.

64
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Economies of Scope

Advantage gained by utilizing the same resources (like a sales force) to sell multiple different products.

65
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Managerial Capacity Problem

A bottleneck occurring when a firm's managerial resources are insufficient to take advantage of new product/service opportunities.

66
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Internal Growth Strategies

Strategies that rely on a firm's own efforts, such as new product development or international expansion (organic growth).

67
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External Growth Strategies

Strategies relying on relationships with third parties, such as mergers, acquisitions, strategic alliances, and joint ventures.

68
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Franchising

A form of business ownership where a firm licenses its trademark and business method to others for an initial fee and ongoing royalties.

69
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Agency Theory

A theory suggesting it is more effective for units to be run by franchisees (owners) than managers because of increased commitment levels.

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