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13 Terms
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Marketing Process
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Selling and Marketing Concepts
3
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Strategic Planning Steps
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Porter: Structural Analysis of Industries
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BCG Matrix
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Marketing Research Process
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Model of Consumer Behavior
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Maslow’s Hierarchy of Needs
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Buyer Decision Making Process
10
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Business Buyer Behavior 1st Model
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Business Buyer Behavior 2nd Model
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Business Buyer Behavior Buying Process
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Branding Strategy Process
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Flashcards (37)