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population
entire group of individuals data is collected about
census
collects data from all individuals in a population
sample
subset of individuals in population from which data is collected
sample survey/choosing a sample
define population
define what is being measured
decide sample method
convenience sample
choosing individual from population who are easy to reach
convenience sample issues
bias and underrepresentation
voluntary response sample
people who choose themselves by responding to a general invite
voluntary response issues
bias because of overrepresentation of individuals with strong opinions
random sampling
change process to find individuals of population to be in the sample
simple random sampling
every group of n individuals in a population has an equal chance to be selected
stratified random sample
break down population into strata (classifications by similarity) and SRS within each strata
cluster sampling
classify population into groups that are located near each other - all from some
inference
drawing conclusions from larger populations
type of error: under coverage
members of population cannot be chosen in a sample for any reason
type of error: non-response
when an individual chooses not to respond, be contacted, or participate
type of error: response bias
a pattern of incorrect responses
type of error: wording of questions
influences the type of answer
observational study
observes individuals and measures variables of interest; no influence on responses
experiment
deliberately imposes some treatment on individuals to measure their responses
treatment
what is applied in the experiment
principle of experimental design
Comparison of two+ treatments
principle of experimental design
random assignment
principle of experimental design
control and keep variables that might affect response for all groups
principle of experimental design
replication: have a larger group to replicate experiments
statistically significant
results have an observed effect so large that it can’t occur by change
blocking
assign treatment groups based on similar characteristics; sample to then create blocks
matched pairs design
compare two treatments on the same subject or two identical subjects; randomized of who gets treatment or order of treatment