Text & Visual Information and Media

Text

refers to a simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen.

Text Media

are publications that disseminate information through media products such as newspapers, flyers, books, magazines, tarpaulins, advertisements, television, banners, websites, and posters.

Typography

The style, arrangement, or appearance of printed letters on a page.

Emphasis

refers to the importance or value given to a part of the text-based content.

Appropriateness

refers to how fitting or suitable the text is used for a specific audience, purpose, or event.

Typeface

also called font, font type, or type,

refers to the representation or style of a text in the digital format,

usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters.

Serif

connotes formality and readability in large amount of texts; usually used for the body text of books, newspapers, magazines and research publication; give a classic or elegant look when used for title or heading.

Sans Serif

brings a clean or minimalist look to the text; used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages; give a modern look and is used primarily in webpage design.

Slab Serif

carries a solid or heavy look to text, can be used for large advertising sign on billboards

Script

draws much attention to itself because of its brush-like strokes must be used sparingly and not to be used in large body text usually used in wedding invitation cards or other formal events.

Decorative

caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)

Proximity

refers to how near or how far are the text elements from each other.

Alignment

refers to how the text is positioned on the page. This can be left, right, center or justified.

Organization

refers to a conscious effort to organize the different text elements on a page.

Repetition

concerns consistency of elements and the unity of the entire design.

Contrast

creates visual interest to text elements. Contrast is achieved when two elements are different from each other.