Dandy's Pitching 101

How many Toons are there in Dandy’s World?

Currently over 40 with more being added and each has a more monsterous “Twisted” version

Dandy’s Roblox Ranking

Dandy’s World is consistently a top 10 game on the Roblox platform, but most importantly, it’s one of the top 20 earning games on the platform.

Dandy’s initial D2C success

In less than a year, D2C Dandy’s World product with CultureFly has amassed over a million dollars in sales.

Dandy’s Consumer Demographic

Dandy’s World is dominantly popular by kids 12 and under, but the second-highest consumer demo is actually 18+ Mascot Horror fans. The most remarkable part of this IP demographic wise is that unlike FNAF and Poppy playtime, the largest consumer demo for Dandy’s world are girls who take up around 55% of the fan demographic.

What about longevity?

Dandy’s is more than just a Roblox game because Roblox scrutiny is very valid. Most Roblox games loose around 80% of its player base over the course of a year, yet our IP has grown

Upcoming Tentpoles

Consistent updates to the main game in 2026, with a character-centric idle desktop game and then a true-to-form mascot horror game coming out on consoles, both in 2027

What Makes Dandy’s different than the rest of the Mascot Horror IPs?

A lot, but I’ll mention a few:

First, Dandy’s World is the perfect first horror properties for kids. The characters are fun, the scares are short and fairly cartoony. If Friday the 13th is for grown adults and FNAF is for teens, Dandy’s is the perfect property for a kid as young as 5 who’s maybe started to get curious about spookier stuff, but nothing will cause nightmares. What’s cool is that it’s not just kids who like Dandy’s though.

And that may be because of the second key differentiator between Dandy and the rest of the Mascot Horror greats. FNAF, Bendy, Poppy Playtime, they’re all great, but they are not character lead. You may know the characters, but you just know what they look like, all attachment is based on look as the characters are by and large antagonists. In Dandy’s World, every character has their own personality and aspects to get attached to not unlike Pokémon or Sanrio, the developing charactert lead story reinforces that audience attachment.

Biggest Day Ever

Our biggest day yet was in Mid-March when we launched 2 new plush and an Easter update at the same time. We generated just shy of $1.5 million in user spend, over $800 thousand on Roblox alone and then around $500 thousand in plush sales alone, proving that we can make a huge moment for this brand that translates to virtual and physical product purchases.