Agenda setting & framing
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7 Terms
Agenda Setting
The media's influence on shaping what the public considers important by selecting and emphasizing certain issues over others.
Framing
The strategic presentation of issues by the media through language, metaphors, focus, and angle to influence public perception.
Source Credibility Theory
The impact of a source's perceived credibility on the effectiveness of the message delivered.
Expertise
The level of knowledge, experience, and qualifications a source possesses, influencing its credibility.
Agenda Building
The process of forming media and public agendas influenced by stakeholders like professionals, politicians, and interest groups.
Agenda Cutting
The process of downplaying or removing information from the media or public agenda.
Dimensional Integrations
The relationships between expertise, trustworthiness, and attractiveness in shaping perceptions of bias in media reporting.
