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perfect competition
the degree of competition in which there are many sellers in a market and none is large enough to dictate the price of a product
Monopoly
A market in which there are many buyers but only one seller.
Oligopoly
A market structure in which a few large firms dominate a market
monopolistic competition
a market structure in which many companies sell products that are similar but not identical
MR
change in TR/change in Q, will be constant for a perfectly competitive firm
MR = MC rule
The principle that a firm will maximize its profit (or minimize its losses) by producing the output at which marginal revenue and marginal cost are equal, provided product price is equal to or greater than average variable cost.
Shutdown Rule (short run)
P < min AVC
MR. DARP
In a perfectly competitive market:
Marginal Revenue = Demand = Average Revenue = Price
Entry Barriers
obstacles that determine how easily a firm can enter an industry and often significantly predict industry profit potential
standardized product
a product that consumers consider identical in all essential features to other products in the same market
Price-takers
have no ability to affect the price of a good in a market.
perfectly elastic demand curve
a horizontal line reflecting a situation in which any price increase reduces quantity demanded to zero; the elasticity has an absolute value of infinity
Industry short run supply curve
Aggregate of all individual firm's MC curve above the AVC curve
total revenue
Price x Quantity
Profit Maximizing Rule
All firms maximize profit by producing where MR = MC
MR=MC= Min. AVC
Short Run Shutdown Point
MR > MC
Firms are not yet profit maximizing and should produce more
MR < MC
Firms are not profit maximizing and should produce less
ATC > MR = MC > AVC
In the short run, Firms should operate to minimize losses
Long Run Equilibrium in Perfect Competition
-P=MC=Minimum ATC
-Accounting profit may be positive
-Economic profit is zero
Allocative efficiency
a good or service is produced up to the point where the last unit provides a marginal benefit to society equal to the marginal cost of producing it, aka P=MC
Productive efficiency
The production of a good in the least costly way; occurs when production takes place at the output where min ATC
constant-cost industry
an industry that can expand or contract without affecting the long run per-unit cost of production; the long-run industry supply curve is horizontal
increasing-cost industry
an industry in which expansion through the entry of new firms raises the prices firms in the industry must pay for resources and therefore increases their production costs
decreasing-cost industry
An industry in which expansion through the entry of firms lowers the prices that firms in the industry must pay for resources and therefore decreases their production costs.
economic profit
total revenue minus total cost, including both explicit and implicit costs
normal profit
Economic break even point, zero economic profit but positive accounting profit with all implicit costs covered.
AVC
Average variable cost (VC/Q)
AFC
Average fixed cost (FC/Q)
ATC
Average total cost (TC/Q)
MC
change in TC/change in Q