Q3_Lesson 3 - Types of Media

Print Media

Typed media used in mass communication in the form of printed publications

Print Media

The traditional form of this involves ink and paper

Books
Magazines
Newspapers
Newsletters
Posters
Brochures and Flyers
Press Releases

The Major Types

Books

set of printed sheets of paper that are held together inside a cover

Books

long written work intended to inform like reference books or entertain such as novels

Books

medium for recording information in the form of writing or images, typically on pages bound together and protected by a cover

Magazines

periodical publication, typically published on a regular schedule (weekly, monthly, quarterly, etc.) containing a variety of content

Magazines

this content can include articles, essays, stories (both fiction and non-fiction), photographs, illustrations, reviews, and advertisements

Magazines

often focus on a specific subject or area of interest, such as fashion, news, sports, hobbies, or current events, targeting a particular audience

Newspapers

document published regularly, consisting of news reports, articles, photographs, and advertisements that are printed on large sheets of paper folded together

Tabloids

smaller newspapers, typically half the size of broadsheets

Tabloids

often focus on sensational news, celebrity gossip, and human-interest stories

Tabloids

known for their concise writing style, large headlines, and numerous photographs

Broadsheet

largest type of newspaper, characterized by their large pages and serious, in-depth reporting

Broadsheet

often associated with quality journalism and features comprehensive coverage of national and international news

Posters

bill or placard for posting, which is often placed in a public place

Posters

are visual by nature

Posters

makes use of photos or graphics to convey a message

Brochures and flyers

smaller, often folded, printed materials that are used to promote products, services, or events

Brochures and flyers

typically distributed in public places or through direct mail

Flyers

designed to be eye-catching and quickly convey essential information about an event, product, or service

Brochures

provide more detailed information about a company, product, or service

Brochures

often used to educate potential customers and build brand credibility

A proponent of literacy
Portable
Independent Form of Media

Characteristics of Print Media

A proponent of literacy

print media is essentially written media

A proponent of literacy

one must be able to read to patronize print

A proponent of literacy

by requiring literacy, print media promotes it

Portable

print media is the most portable platform of media

Portable

its size and weight allow people to carry it everywhere

Independent Form of Media

unlike other forms of media, print does not require a separate medium or technology to transmit or receive information

Correct grammar and proper sentence construction
Arranging material to follow a layout is required before publishing

The structure is given emphasis

structure of print media

Broadcasting

Refers to the airborne transmission of electromagnetic audio signals (radio) or audiovisual signals (television) that are readily accessible to a wide population via standard receivers

Radio broadcasting

the transmission of audio signals, sometimes with accompanying data via radio waves for reception by a general public using radio receivers

Radio broadcasting

involves converting sound into electromagnetic waves, transmitting those waves through the air, and then converting them back into sound by a radio

Radio broadcasting

this process allows radio stations to reach a wide audience with news, entertainment, and other programming

AM (Amplitude Modulated) radio

FM (Frequency Modulation) radio

Types of Radio Format in Terms of Frequency

Dramatic Programs

Non-dramatic Programs – news and commentary, talk show, counseling, educational, informative

AM Radio Programs:

Music

Entertainment

FM Radio Programs

TV Broadcasting

this is a form of broadcasting radio signals from transmitters to antenna receivers that produce video images through TV which can be tuned by people and prescribed by the Over the Air TV stations producing large number of autonomous channels with dissimilar frequencies

Dramatic Format, Non-dramatic Format

TV Programs Format

Drama series

Drama special

Sitcom

Dramatic Format

News and public affairs

Talk show, debate, discussiom

Contest, quiz show, game show

Educational

Informative

Variety shows

Non-dramatic Format

Digital
Interactive
Networked
Hypertextual
Multimedia

Characteristics of New Media

Digital

new media is created, distributed, and accessed through digital devices and technologies, using binary code (0s and 1s).

Digital

This makes it easily manipulated, stored, and transmitted

Interactive

unlike traditional media where audiences are mostly passive recipients, new media allows for two-way communication and active participation

Interactive

users can create, share, comment, and engage with content

Networked

new media is often connected to networks like the internet, enabling widespread sharing and distribution of information

Networked

facilitated global communication and the formation of online communities

Hypertextual

new media often uses hyperlinks to connect different pieces of information, allowing users to navigate content in a non-linear way based on their interests

Multimedia

new media often combines various forms of media, such as text, images, audio, and video into a single platform or experience, enriching the information and engaging multiple senses

Facebook

connect with people, share updates, join communities

Instagram

share photos and videos, explore visual content

X

share short messages, follow news, and trends

LinkedIn

professional networking, career development

TikTok

create and share short-form videos, entertainment

YouTube

watch and share video, subscribe to channels

Pinterest

discover and save ideas, inspiration

Snapchat

share photos and videos, messaging

Reddit

discuss topics, share news and links

WhatsApp

messaging and voice/ video calls