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Terms and definition for Propaganda Techniques
Plain Folks
Presenting an idea or product as being for the common person.
Transfer
Associating positive or negative qualities from one thing to another.
Testimonial
Endorsement of a product or idea by a respected figure.
Card Stacking
Presenting only positive information while omitting negative details.
Bandwagon
Encouraging people to follow the majority or trend.
Glittering Generalities
Using vague, emotionally charged words to create positive associations.
Note 
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