english persuasive techniques

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7 Terms

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Attacking language

  • draws attention away from reasoned argument

  • positions audience to agree that if an individual is flawed, their massage must be too

  • can help argue from a position of authority

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Hyperbole/exaggeration

  • can be humorous

  • can create an emotional response

  • creates a ‘worst case scenario’ and plays on the audience’s fears by using ‘shock-tactics’

  • creates a dramatic effect, often through visual imagery

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humour

  • gains the audience’ attention and emphasis the writer’s point

  • using humour can provide an engaging and friendly tone

  • can sway an audience by having them enter into the joke

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Rhetorical question

  • positions audience to agree by assuming their answer will be the same as the writer’s

  • engages audience by addressing them directly

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Appeal

triggers an emotional response in the audience.

e.g. evokes feeling of guilt, concern, fear, or conversely, of pride, honour, satisfaction, etc.

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Evidence

facts, statistics and expert: Can add weight to an argument and author credibility if employed appropiately

Anecdotal: the personal angle engages the audience and as ‘true stories’ they carry weight

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Inclusive language

  • Makes the audience feel included in the issue and that their view matters

  • can encourage a sense of responsibility in the audiece.