Performance Indicators

IM 025 Explain the role of ethics in marketing-information management

Ensure data is collected, stored, and used responsibly, focusing on fairness, transparency, and privacy to build consumer trust, avoiding manipulative practices, and adhering to regulations, thereby protecting individuals while achieving business goals

IM191 Explain the use of descriptive statistics in marketing decision making

Summarize, organize, and visualize historical data—such as sales, web traffic, and customer behavior—to identify trends, evaluate campaign performance, and understand target audiences

IM012 Describe the need for marketing data

Essential for understanding, reaching, and engaging customers, enabling businesses to move from guesswork to evidence-based decision-making

IM284 Describe methods used to design marketing research studies

Surveys, interviews, focus groups, observation, and field trials, which can be quantitative or qualitative.

IM285 Discuss the nature of sampling plans

Structured, statistical procedures used in quality control and research to determine the acceptability of a population, lot, or batch by examining only a subset of items

IM293 Evaluate questionnaire design

Requires aligning questions with research objectives, ensuring clarity, logical flow, and brevity to reduce bias and improve response rates

PR100 Describe the use of technology in promotion function

AI-driven personalization, social media engagement, AR/VR experiences, and automated content delivery, allowing businesses to analyze consumer data in real-time, reduce costs, and build deeper brand loyalty.

PR001 Explain the role of promotion as a marketing function

Communication arm of the marketing mix, aiming to inform, persuade, and remind target audiences about products or services to drive sales and build brand awareness

PR249 Identify communications channels used in sales promotion

Digital media (social media, email, SMS, websites), traditional print (posters, flyers, newspaper ads), direct mail, broadcast media (TV, radio), in-store displays, and trade shows.

PR007 Explain the types of advertising media

Print media, outdoor media, transportation advertising, radio media, television media, specialty media, digital media, direct mail advertising

PR099 Describe the use of business ethics in promotion

Builds long-term brand trust, ensures regulatory compliance (e.g., data privacy), and maintains integrity in advertising and sales.

PR003 Identify elements of promotional mix

Advertising, Sales Promotion, Personal Selling, Public Relations (PR), and Direct Marketing

PM127 Identify methods/techniques to generate a product idea

Analyzing customer feedback/pain points, conducting, design thinking workshops, and examining market trends

PM040 Explain business ethics in product/service management

Applying moral principles—such as honesty, safety, and fairness—throughout a product’s lifecycle, from conception to disposal

PM042 Describe factors used by marketers to position products/services

Focus on key factors like price (luxury vs. value), quality, unique features & benefits, target audience needs, competitors, usage/application, and brand image, using the Marketing Mix (Product, Price, Place, Promotion) to create a distinct, desirable image in the consumer's mind.

PM019 Describe the uses of grades and standards in marketing

Establish uniform criteria for product size, quality, and content, enabling consistent evaluation and enabling efficient, trust-based purchasing

EI059 Motivate team members

Driven by recognizing, rewarding, and supporting them through clear, collaborative, and, at times, personalized KPIs. Key indicators include high initiative, strong collaboration, low absenteeism, and a proactive, positive attitude toward challenges.

EI024 Explain the importance of demonstrating initiative

Crucial for career advancement, increased productivity, and establishing value as a proactive, dependable professional.

EI009 Explain the concept of leadership

Ability to influence and guide a group toward a shared vision, focusing on inspiring collective action, fostering growth, and achieving goals beyond individual capacity, often through empathy, communication, and setting an example, rather than just wielding formal authority

EI029 Respect the privacy of others

Involves treating others' conversations, property, and digital data as private, fostering trust, and adhering to professional, ethical, and legal standards.

EI077 Recognize and overcome personal biases and stereotypes

Engaging in bias training, using structured, evidence-based evaluations, diversifying perspectives in decisions, and implementing "stop-and-think" moments to challenge automatic assumptions