History of PH Advertising

What was the first Philippine daily newspaper?

La Esperanza

When did La Esperanza first emerge?

December 1, 1846

What type of ads dominated Philippine newspapers by 1896?

Paid advertisements

What significant change occurred in ads during the 1880s?

Some ads contained artwork and color

Which market was targeted by advertisers in the Philippines?

Upscale market of A and B

What was the first film screening in the Philippines?

August 31, 1897

What was advertised during the first film screening?

Local establishments like tienda, curio shops, and bakery

How did American influence affect Philippine advertising?

Philippine advertising closely followed American advertising trends

Who were some of the one-man advertising agencies?

Clifford Butler, Frank Minton, Hal Stone, Mason Ancker, Frank J. Herier, Manuel Buenaventu

What was the biggest advertiser in 1919?

Pacific Commercial Company

What social contributions were cited in ads by Pacific Commercial Company?

Condensed milk saved lives of children, pumps fostered public health

What was the first radio broadcasting studio in the Philippines?

Owned and run by the Electrical Supply Company

Who used comic strips for advertising?

Antonio Velasquez

Which company dominated advertising through various media?

Proctor and Gamble Co.

What happened to radio stations during the American retreat?

All radio stations except DZRH were destroyed

What was the first use of Filipino language in advertising?

PAC used Tagalog in an ad campaign for San Miguel beer in the 1960s

What was the first celebrity endorsement in the Philippines?

Camay soap

When did television first emerge in the Philippines?

October 23, 1953

What was the first TV program of PMC?

Tawag ng Tanghalan

What was the role of marketing research in advertising?

It helped in the application of marketing strategies and sponsored programs

What is PANA?

Philippine Association of National Advertisers, established in 1958

What technological developments shaped advertising in the 1980s?

New technology, live-cell animation, and improved production values

How did consumers change post-EDSA?

They became more discriminating, valuing market research

What characterized the development of advertising in the Philippines?

Creativity and culture of Filipinos