Social Behaviour- Obedience and Apathy

What is the white coat halo and why can it be dangerous?

uniform and status of doctors making them appear trustworthy but can mean that their wrongs can sometimes be left unquestioned

Who led the classic shock experiement?

Milgram

Describe the set up for Milgram's shock experiment:

1) ordinary people were invited to ask questions to a 'answerer' and shock them with increasing voltage if they answer incorrectly

2) orders were given by a scientist in a white coat who would respond to any objections with "the experiment requires that you continue"

3) shock victims would beg for mercy

How did participants predict they would perform in the shock delivering experiment in terms of their highest voltage before the disobey orders?

the average prediction was shock level 9

Fill in the gap: in Milgram's shock experiment, not 1 person disobeyed until shock level __

20

Fill in the gap: in Milgram's shock experiment __% actually went to full shock (death inducing)

63%

Describe the Market Research Study:

1) 9 person participants panels were presented with a legal case where a company was unfairly targeting a member of staff

2) they were asked to discuss and sign in favour of the company

Fill in the gap: only _/33 panels all signed the market research case

4

Give the 3 factors that affect group behaviour in Latane's Law of Social Impact:

1) number of people

2) strength/ legitimacy of others

3) immediacy

Describe the setup of the smoke test:

students were left alone or in a group of 3 in a waiting room and a stream of smoke entered the room

Describe the results of the smoke test:

75% of those alone reported the steam in 2 minutes but in groups of 3, <13% reported in 6 minutes

Give 3 social processes in emergencies which explain bystander apathy:

1) diffusion of responsibility

2) social definition (if others don't respond, is it an emergency?)

3) audience inhibition

Give 3 non-social factors which determine whether we help in emergencies:

1) ambiguity of the situation (what's going on?)

2) personal threat/ cost of intervention

3) one's personality