Text Information and Media

Text

a simple and flexible format of presentinginformation or conveying ideas whether hand-written, printed or on-screen

Text

any human-readable sequence of characters thatcan form intelligible words

Text

words that are written, printed, or spoken

Text

presenting/disseminating information, providingdirection, and giving suggestions

Text

contained in a specific representational media

Text

media that conveys a record of what thecommunicator says thinks, and imagines

Text Sources

Formal Text-based Materials

Informal Text-based Materials

Formal Text-based Materials

Informal Text-based Materials

Text Sources

Formal Text-based Materials

Created and distributed by establishedinstitutions

Formal Text-based Materials

Go through a rigorous process of editingor evaluation

Informal Text-based Materials

come from personal opinions or views ofdifferent issues, processes, etc

Informal Text-based Materials

tolerates, accepts, and permits grammatical prohibition of the English language

Text Information

info communicated through text

Text medium

everything with written text or vessel that communicates text info to a receiver

Types of text

descriptive text

informative text

instructive text

persuasive text

descriptive text

informative text

instructive text

persuasive text

Types of text

descriptive text

aims to have reader picture (imagine andsee) what is being described

informative text

to tell or advise reader about something

instructive text

instructs or tells a reader to do something

persuasive text

to persuade a reader to believe in or do something

Text Element and Conventions

Type

Typefaces

Typography

Type

Typefaces

Typography

Text Element and Conventions

Type

the design or "look" of the letter forms

Type

a general term used to refer to thecharacters and glyphs that make upwritten language

Typefaces

a set of one or more fonts, including allthe weights, widths, and styles within that set

Typefaces

aims to create the atmosphere: historical,contemporary, or cultural connotations

Typefaces

the consistent design or distinct visualform, of a type "family"

Typefaces

made up of a cohesive system of relatedor shared attributes of each letter form oralphanumeric characters, punctuations,and symbols (Cullen, 2009)

Typefaces

Font - a set of types (alphanumeric characters) of one coherent style known as "typeface"

Font

a set of types (alphanumeric characters) of one coherent style known as "typeface"

Typefaces and families

serif

sans serif

slab serif

script

decorative

serif

sans serif

slab serif

script

decorative

Typefaces and families

serif

connotes formality and readability in alarge amount of texts

serif

usually used for the body text of books,newspapers, magazines, and research publication

serif

examples: Times New Roman,Garamond, Baskerville

sans serif

brings a clean or minimalist look to thetext

sans serif

used for the clear and direct meaning ofthe text

sans serif

such as road signage, building directory,or nutrition facts in food packages

sans serif

examples: Arial ,Helvetica, Tahoma,Verdana, Calibri

slab serif

carries a solid or heavy look to the text

slab serif

can be used for large advertising signson billboards

slab serif

ex: rockwell, playbill, blackoak

script

draws much attention to itself because itsbrush-like strokes

script

must be used sparingly and not to beused in large body text

script

usually used in wedding invitation cardsor other formal events

script

ex: ITC Edwardian Script, Vladimir,Kunstler

decorative

caters to a wide variety of emotions(such as celebration, fear, horror, etc.) orthemes (such as cowboys, circus,holidays, summer, kiddie, etc.)

decorative

ex: chiller, jokerman, Curlz MT

Text Design Principles and Elements

Emphasis

Appropriateness

Proximity

Alignment

Organization

Repetition

Contrast

Emphasis

Appropriateness

Proximity

Alignment

Organization

Repetition

Contrast

Text Design Principles and Elements

Emphasis

refers to the importance or value given toa part of the text-based content

Appropriateness

refers to how fitting or is used for aspecific audience, purpose or event

Proximity

refers to how near or how far are the textelements from each other

Alignment

refers to how the text is positioned in the page

Can be left, right, center or justified

Organization

refers to a conscious effort to organizethe different text elements in a page

Repetition

encourages the use of repeating sometypefaces within the page

Repetition

concerns consistency of elements andthe unity of the entire design

Contrast

creates visual interest to text elements

Contrast

achieved when two elements aredifferent from each other