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Pro-social behaviour
Voluntary actions that promote social acceptance and benefit society and its members.
Factors influencing pro-social behaviour
Reciprocity principle, social responsibility, personal characteristics (empathy, mood, competence), altruism.
Helping
Voluntary actions that benefit others; differentiated from altruism.
Reciprocity Principle
The social norm where a person feels obligated to return the favour to someone who has helped them.
Social Responsibility
The theory that individuals are accountable for acting in a way that benefits society.
Empathy
The ability to sense and share the thoughts or feelings of another person.
Mood
A temporary state of mind or feeling, influencing likelihood of pro-social behaviours.
Competence
The ability to do something successfully and efficiently.
Altruism
Helping others without expecting a personal reward.
Empathy-altruism hypothesis
The more empathy felt by an individual, the more likely they will display altruistic behaviour.
Empathy-altruism decision tree
A framework for understanding if one will help based on feelings of empathy or self-interest.
Antisocial behaviour
Behaviour that harms society and its members by intentionally violating the rights of others.
The Bystander Effect
The phenomenon where the more people are present, the less likely help is offered.
Audience Inhibition
Failure to intervene in an emergency in the presence of others due to fear of being judged.
Diffusion of Responsibility
Reduction in personal responsibility in a group, leading to inaction.
Cost-Benefit Analyses
Psychological process of weighing benefits of an action against the potential costs.
Groupthink
Group members conform to make unanimous decisions without critical thinking.
Bullying
The purposeful use of a difference in power to repeatedly cause harm.
Latané & Darley (1968) Aim
To observe the behaviour of bystanders in an emergency.
Latané & Darley (1968) Participants
87 male college students at Columbia University contacted to participate.
Latané & Darley (1968) Independent Variables
Group size (alone or in a group); presence of passive confederates.
Latané & Darley (1968) Dependent Variable
Whether the participant leaves the room to report smoke.
Bystander Effect
The more present, the less likely individuals will help.
Social Influence
Conformity to the inaction of a group during an emergency.
Peer Pressure
The influence to conform to the attitudes and behaviours of a group.
Empathy
The ability to understand and share the feelings of another.
Consequences of Inaction
Potential feelings of guilt or ethical conflict from not helping.
Social Norms
Rules that govern the behaviour of individuals within a society.
Role Model
A person whose behaviour is imitated by others.
Psychological Processes
Mental operations that influence decision-making and behaviour.
Emergency Situation
A critical scenario requiring immediate assistance.
Personal Responsibility
The obligation of an individual to take action in a situation.
Intervention
Action taken to improve a situation or help someone in need.
Reaction to Distress
Responses individuals may have when witnessing someone in need.
Motivations for Helping
Reasons why an individual decides to assist another in need.
Assessment of Risks
Evaluating the dangers involved in taking action.
Peer Dynamics
Interactions and relations within a group that affect behaviour.
Cultural Influences
The impact of societal norms on individual behaviour.
Reputational Considerations
Concerns about how one's actions will be perceived by others.