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Demand
Consumer willingness and ability to buy products
Supply
The amount of goods available
voluntary exchange
the act of buyers and sellers freely and willingly engaging in market transactions
law of demand
consumers buy more of a good when its price decreases and less when its price increases
real income
what an income will actually purchase after allowing for the effects of inflation
substitution effect
when consumers react to an increase in a good’s price by consuming less of that good and more of a substitute good
demand schedule
a table that lists the quantity of a good a person will buy at each different price
demand curve
downward-sloping line that graphically shows the quantities demanded at each possible price
complementary goods
goods that are usually purchased or used together
elasticity
a measure of how much one economic variable responds to changes in another economic variable
elastic demand
a situation in which consumer demand is sensitive to changes in price
supply schedule
a chart that lists how much a good a supplier will offer at different prices
supply curve
a curve that shows the relationship between the price of a product and the quantity of the product supplied
technology
how people modify the world around them to meet their needs or to solve practical problems
law of diminishing returns
if one aspect of production is increased while all the others remain at the same level, the overall return will decrease after a certain point
Market-Clearing Price/Equilibrium
a situation in which the market price has reached the level at which quantity supplied equals quantity demanded
demand shifters
a factor other than price that can cause a change in demand for a good or service; examples include changes in consumer incomes or tastes
T.R.I.B.E
(Demand Shifters) taste, related goods, # of buyers, expectations about future
supply shifters
a factor other than price that can cause a change in the supply of a good or service
I.R.E.N.T
(Supply Shifters) input prices, related good prices, expectations about future, number of suppliers, technology