Text Information and Media

Text

a simple and flexible format of presenting information. ‘’human-readable sequence of characters’’

Hypertext

serve to link different electronic documents. enable users to jump from one to another

Plaintext

Fixed sized characters having essentially the same type of appearance.

Formatted text

Appearance can be changed using font parameters

Typeface

• representation or style of a text in digital format.

• usually comprised of alphabets, number, etc.

• font, font type, type

Serif

formal, readability, classic/elegant look. text of books, newspapers, magazines, etc.

eg. Times New Roman, Baskerville

Sans Serif

clean, minimalist, modern, webpage, clear and direct meaning, signs nutrition facts.

eg. Arial, Helvetica

Slab serif

solid/heavy, large advertising

eg. Rockwell, Black ops one

Script

brush-like strokes, used sparingly, formal invitations

eg. dancing script, pacifico

Decorative

wide variety of emotions, horror, happy, etc.

eg. chiller, jorkerman

TXT (text)

• Unformatted text document

• Notepad on Windows platform

DOC (document)

• a native format for storing document

• rich set of formatting capabilities

• created by MS word package

RTF (rich text format)

• cross platform document exchange

• Default format for Mac OS X’s default editor TextEdit

PDF (Portable Document Format)

• developed by adobe systems for cross platform exchange of documents

• supports image and graphics

PS (postscript)

a page description language used mainly for desktop publishing

Emphasis

importance or value given to a part of the text-based content. bold, italicized etc.

Appropriateness

how fitting or suitable the text is used

Proximity

how far or near are the text elements from each other

Alignment

how the text is positioned. center, right, left, etc.

Organization

conscious effort to organized the different text elements in a page.

Repetition

• consistency of elements and the unity of the entire design

• repeating some typefaces within the page

Contrast

creates visual interest to text elements, differences