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Cognition
Refers to all forms of knowing and awareness.
Concepts
Mental categories we use to group similar people, objects, or ideas (e.g., ball).
Prototypes
Mental exemplars used to categorize objects (e.g., basketball).
Schemas
Plural form of schema; mental structures that organize knowledge.
Assimilation
Interpreting new information into existing schemas.
Schematic Accommodation
Modifying existing schemas to fit new information.
Algorithms
Step-by-step procedures to solve a problem.
Heuristics
Mental shortcuts used to solve problems.
Representativeness Heuristic
Making judgements based on how much something resembles or represents a typical case or stereotype.
Availability Heuristic
Making judgments based on how easily examples come to mind.
Anchoring
Relying too much on the first piece of information.
Mental Set
Tendency to approach problems with a familiar strategy.
Functional Fixedness
Tendency to see objects only in their usual functions.
Framing Effect
The way information is presented affects decisions.
Priming
Exposure to recent experiences influences response to a later experiences.
Gambler’s Fallacy
Belief that past outcomes affect future probabilities in the short term.
Sunk-cost Fallacy
Continuing a behavior due to previously invested resources.
Executive Functions
Higher-order cognitive processes for goal-directed behavior (planning, inhibition, working memory).
Creativity
Ability to produce new original ideas and solutions
Divergent Thinking
Generating many possible solutions to a problem.
Convergent Thinking
Narrowing down to a single best solution.