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What is psychology?
scientific study of mind and behavior
What do students learn in psych
Critical thinking skills
Scientific method
Complexity of behavior
Before pscyhology, how was the mind studied
mind studied by philosophers
Who is considered the founder of psychology as a science?
Wilhelm Wundt
What is structuralism in psychology?
The study of mental experience by breaking it into components,
Who pioneered structuralism?
Wilhelm Wundt
William James
First American psychologist
Used introspection + objective measures
Functionalism
Functionalism
= how mental activities help adaptation , Williamn James
Who developed psychoanalytic theory?
Sigmund Freud
What does psychoanalytic theory suggest shapes behavior?
The unconscious mind
What techniques did Freud use in his psychoanalytic practice?
Dream analysis, slips of tongue, free association
What was a primary focus of Freud's work?
Hysteria and neuroses
Gestalt psychology (Wertheimer, Koffka, Köhler)
Focus on the whole person/experience, not parts
Influenced sensation & perception studies
Behaviorism
Psychology should be objective (study observable behavior only)
John Watson = father of behaviorism
B. F. Skinner
operant conditioning (reinforcement & punishment)
What is humanistic psychology a reaction against?
Behaviorism & psychoanalysis
What does humanistic psychology focus on?
Human potential & goodness
Who is a key figure associated with the hierarchy of needs?
Maslow
Who is known for client-centered therapy?
Rogers
What was the focus of the Cognitive Revolution that began in the 1950s?
Return to studying mental processes
Which fields influenced the Cognitive Revolution?
Neuroscience and computer science
What two aspects did the Cognitive Revolution emphasize?
Cognition and behaviour
Biological psychology
biological bases of behavior
Sensation & perception
how sensory info → experience
Cognitive psychology
thought ↔ behavior
Developmental psychology
lifespan changes
Personality psychology
individual patterns of behavior, thought, emotion
Industrial–organizational (I-O)
workplace psychology
Health psychology
healthy living & wellness
Clinical psychology
diagnosis & treatment of disorders
Sport & exercise psychology
mind-body-performance link
Forensic psychology
psychology & justice system
Applied Psychology
The branch of psychology concerned with everyday, practical problems
Doctoral degree
academic careers, clinical psychologist
Master’s degree
nonacademic psychology careers (counseling, applied fields)
Bachelor’s degree
fewer direct psychology jobs, but skills apply broadly (research, critical thinking, communication)
How does psychology apply scientific methods?
to study behaviour
Optimism
psychological science will continue to improve human life.
Edward Jenner
"father of immunology," vaccines, eradicated smallpox.
Fritz Haber & Norman Borlaug
"Green Revolution," hybrid crops & synthetic fertilizer → solved global food shortages.
1900s vs. today:
Life expectancy ↑ (47 → 79 years).
Technology spread (phones, electricity, TV).
Hunger & malnutrition ↓.
IQ scores ↑ (nutrition + schooling).
Science
systematic observation to gain knowledge.
characteristics of science:
Systematic observation, hypothesis , cumulative, democratic
Systematic observation
organized, measured, recorded, controlled conditions.
Hypotheses
testable claims.
Democratic
open debate, peer review, best evidence wins.
Cumulative
builds on past knowledge (e.g., Newton → modern physics).
Why do people doubt that psychology is a science?
thoughts/feelings not directly observable).
Behavioral focus
infer thoughts/feelings from actions.
Francis Galton (1800s):
Invented self-report questionnaires.
Studied twin similarities → "Nature vs. nurture."
Nature Vs Nurture
the age-old debate about whether human traits are shaped more by genetics (nature) (heredity, innate biology) or environment (nurture) (upbringing, experiences, culture).
Self-report
(scales, surveys).
Peer report
(friends/family).
Memory measures
(positive/negative recall).
Biological measures
(cortisol, fMRI).
Therapy
treatment methods aimed at making people feel better and function more effectively
Cognitive Behavioral Therapy (CBT)
effective for depression, anxiety.
Organizational psychology:
boosts productivity & workplace satisfaction.
Human factors engineering:
safer product design (e.g., aircraft cockpits).
Forensic psychology:
eyewitness memory research (Elizabeth Loftus) improves the justice system.
Ethics in Psychological Research
Psychologists study humans → must protect participants.
Informed consent
participants know what study involves.
Confidentiality
personal info kept private.
Privacy
no observing in private places without consent.
Benefits vs. risks
risks allowed only if outweighed by benefits.
Deception (with debriefing)
sometimes needed, but must explain afterward.
Why Learn About Scientific Psychology?
To understand yourself.
To understand others & groups.
To influence/help others (parenting, therapy, motivation).
To prepare for careers (psychology-related or general).
To evaluate scientific claims in the media.
Psychology research uses different designs:
correlational, experimental, longitudinal, quasi-experimental, qualitative, and surveys.
Choice of method depends on
research questions, resources, and ethics.
Experiment
Manipulate IV (independent variable), measure effect on DV (dependent variable).
Independent Variable (IV)
manipulated factor (e.g., spend $20 on self vs. others).
Dependent Variable (DV):
measured outcome (e.g., happiness).
Random assignment
ensures groups are similar → allows causal conclusions.
Confounds:
outside factors that interfere with causal claims.
Placebo effect:
changes due to expectations, not actual treatment.
Participant demand:
participants act how they think the experimenter wants.
Double-blind procedure
prevents bias (neither participant nor experimenter knows condition).
Correlational research
passive observation of how two variables relate.
Correlational research methods
Uses scatterplots and correlation coefficient (r) to show direction + strength.
Positive correlation:
variables increase/decrease together (e.g., generosity ↑, happiness ↑).
Negative correlation:
one ↑, other ↓ (e.g., disease prevalence ↑, height ↓).
r = 0
no relationship.
Strength
closer |r| is to 1.0.
Correlation ≠ causation
can't prove one variable causes the other.
What are Quasi-Experimental Designs?
Designs that are like experiments but do not use random assignment.
What type of groups do Quasi-Experimental Designs use?
Pre-existing groups, such as married vs. single individuals.
What is a limitation of Quasi-Experimental Designs?
It is harder to make causal claims due to potential confounds.
What is an example of a confound in Quasi-Experimental Designs?
Happier people may be more likely to marry.
Longitudinal Studies
Track the same people over time (weeks → decades).
Pros: powerful evidence, track changes.
Cons: expensive, time-consuming.
Participant observation:
researcher joins group to study behavior (e.g., cult study).
Case studies
intensive study of one person/context (e.g., brain injury patients).
Narrative analysis:
analyze stories, testimonies, or personal accounts.
Surveys
Gather large amounts of data cheaply + quickly.
Often correlational, but can be experimental too (depends on design).
Example: Happy vs. unhappy person judged on likelihood of going to heaven.
What are some practical tradeoffs in research?
Resources, time, money.
What ethical consideration prevents researchers from randomly assigning harmful conditions?
Researchers cannot randomly assign harmful conditions such as brain injury, abuse, or war.
What is a common initial method researchers use before conducting experiments?
Surveys or correlations.
What types of studies do researchers often follow up with after initial surveys?
Experiments or longitudinal studies.
Operational definitions:
precise ways concepts are measured.
What does science need to be
systematic, data-based, testable, and falsifiable.
Why Scientific Thinking Matters
We are bombarded with claims daily (news, social media, opinions).
Science helps us separate trustworthy information from anecdotal evidence (personal stories, opinions).