How one presents themselves to others through their online persona Strategic to accomplish goals Impacts employment
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CMC and Nonverbal Communication
Cues filtered out - Reductions in nonverbal cues lead to impersonal
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Social Presence Theory
Fewer number of cue systems (nonverbal comm) = less warmth and involvement "Presence" - degree to which we perceive another as a real person Individuals with higher levels of perceived social presence - Have more rewarding online interpersonal interactions - Perceive themselves as more competent communicators
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