psych unit 7

Iconic Memory

picture memory that lasts less than a second

echoic memory

sound memory that lasts 3 or 4 seconds

Implicit Memory

Memories we don't reflect consciously

Explicit Memory

consciously retrieving memories

Primacy Effect

remembering words at the beginning of a list better than the rest

Recency Effect

remembering words at the end of a list better than the rest

Proactive Interference

new learning on the recall of new info

Retroactive Interference

new learning on the recall of old info

Recall Memory

active retrieval without the aid of cues

Recognition Memory

correctly identifying previously learned info

Retrograde Amnesia

loss of past memories

Anterograde Amnesia

cant form new memories

Automatic Processing

unconscious encoding of incidental information (space &time and word meanings)

Shallow Processing

encoding on a basic level based on the structure of words

Haptic Memory

touch memory

Working Memory

short-term memory focuses on conscious processing of sound and picture info

Long-Term Potentiation (LTP)

increase in synapse's firing after brief, rapid stimulation

Interference Theory

people forget because other info gets in the way of what they want to remember

Source Amnesia

faulty memory for how, when, or where info was learned

Hermann Ebbinghaus

studied nonsense syllables and recorded how many times he had to study a list to remember it well

Elizabeth Loftus

memory construction and misinformation effect created doubts about the accuracy of eye-witnesses

George A. Miller

7 plus or minus 2 when describing memory