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S-R foundations
Stimulus Response foundations. foundational behavioral framework that explains learning as a direct, observable connection between an external environmental event (stimulus) and a behavior (response).
Objective measurement
cognitive approach refers to the collection of data that is not influenced by personal feelings, interpretations, or prejudices, focusing instead on observable and quantifiable behaviors or physiological responses
Reductionism
the practice of breaking down complex human mental processes (such as memory, thinking, or language) into simpler, isolated, and more manageable components to study them scientifically
Taste aversion
a learned, adaptive response where an individual develops a strong dislike and avoidance of a specific food or taste after experiencing illness or nausea shortly after consuming it
Conditioned emotional response
a specific form of associative learning where a previously neutral stimulus becomes associated with an emotionally charged event (often unpleasant or traumatic), resulting in an automatic, involuntary emotional reaction to that stimulus.
Simple phobia
an anxiety disorder characterized by an intense, irrational, and persistent fear of a specific, circumscribed object, activity, or situation that poses little to no actual danger
Law of Effect
Behaviors followed by satisfying consequences (positive outcomes) are more likely to be repeated in the future, while behaviors followed by negative consequences are less likely to be repeated
Consequences
the rewards or punishments an individual expects to receive if they imitate an observed behavior
Contiguity
close timing between two stimuli (or a stimulus and response) that allows a learned association to form
Schedules of Reinforcement (fixed)
operant conditioning where a behavior is rewarded only after a specific, predictable, and unchanging set of criteria is met. These schedules are used to strengthen or maintain learned behaviors over time
Schedules of Reinforcement (variable)
partial reinforcement rules where reinforcement is delivered unpredictably, either based on time or number of responses. variable schedules prevent the subject from predicting when a reward will occur, resulting in high rates of responding and high resistance to extinction
Punishment
a consequence that follows a behavior and reduces the likelihood of that behavior being repeated in the future
Positive punishment
Decreasing behavior by adding an unpleasant/aversive stimulus immediately after an undesired behavior occurs (e.g., getting a detention, receiving a reprimand)
Negative Punishment
Decreasing behavior by removing a pleasant/valued stimulus following an undesired behavior (e.g., losing phone privileges, paying a fine)
Puzzle box
an apparatus designed by Thorndike in which an animal (typically a cat) is placed inside and must learn to operate a mechanism to escape and receive a food reward. Through trial and error, the animal gradually reduces escape time
Radical behaviourism
Skinner's position that all behaviour — including thoughts and emotions — can be fully explained by environmental reinforcement and punishment, rejecting any reference to internal mental states as unnecessary or unscientific.
O’C’ chamber
a laboratory apparatus developed by B.F. Skinner to study behavior by systematically controlling the environment. It is a controlled, often sound-attenuating, box usually containing a lever, key, or button that a small animal (such as a rat or pigeon) can manipulate to receive a food reward or avoid an aversive stimulus (like an electric shock)
S-O-R foundations
a foundational framework in psychology that posits environmental stimuli (S) affect an organism's internal processes (O), which in turn influence the behavioral response (R)
Modelling
the process by which an individual learns new behaviours by observing and imitating another person (the model), without requiring direct reinforcement or conditioning. Proposed by Bandura
Human agency
capacity of individuals to act deliberately, make choices, and exert control over their own thought processes, motivation, and behavior
Reciprocal determinism
Bandura's theory that behaviour, personal/cognitive factors, and the environment all continuously influence one another in a dynamic, bidirectional relationship — rather than behaviour being shaped by environment alone
Idiographic nature
refers to an approach to understanding behaviour that focuses on the unique, individual experience of a person, rather than seeking universal laws or generalisations that apply to all people
Cognitive dissonance
the mental discomfort experienced when a person holds two conflicting beliefs or when their actions don't align with their beliefs
Cross sectional design
A type of study that collects data from participants at a single point in time. It
is often used to compare different groups of people or variables at a specific
moment, providing a snapshot of their behaviour.
i) modelling
The observer watches a model perform a behaviour. For learning to occur, the observer must attend to the model and retain a mental representation of the behaviour observed
ii) frustration-aggression activation
The observer becomes motivated to reproduce the behaviour, often triggered by an emotional or situational cue.
“telling the kids that they are unable to touch the fancy toys because its for special kids’’
iii) delayed imitation
The observed behaviour is reproduced at a later point in time, demonstrating that it was stored cognitively rather than immediately acted upon. This is significant because it proves that learning can occur without immediate reinforcement or direct experience
Observational method
a non-experimental research technique used to study mental processes—such as attention, memory, and thinking—by systematically observing, recording, and analyzing observable behaviors in naturalistic or controlled settings
behavioural checklist
Structured checklists that define, identify, and measure specific behavioral outcomes of mental processes. To make the study of internal mental processes (cognition) scientific by focusing on observable indicators
IRR correlation
a measure of consistency used to determine how similarly different researchers or observers collect data, ensuring that results are not biased by a single person's interpretation. eg. ensuring consistency in observational studies