AP Eng Lang

What is Theodor Adorno's main critique of mass media?

It serves as a tool for reinforcing capitalist power and pacifying audiences.

How does John Fiske view the role of audiences in media consumption?

Audiences actively interpret, negotiate, and resist media messages.

What term does Adorno use to describe the standardization of culture by media industries?

Culture industry.

What does Fiske believe about popular culture?

It is a site of active negotiation and resistance by audiences.

What is an example of audience resistance in Fiske’s theory?

Creating fan fiction that reinterprets a show’s narrative.

Adorno believed that mass media encourages individuality and critical thinking. True or False?

False.

Fiske argues that audiences have the power to reinterpret and resist media messages. True or False?

True.

What is Adorno's concept of 'false needs'?

Consumer desires created by capitalist systems through media to maintain economic dependence.

How does Adorno's view of the audience contrast with Fiske's perspective?

Adorno sees audiences as passive consumers, while Fiske emphasizes their active engagement and resistance.

What example does Fiske use to illustrate audience engagement with popular culture?

Madonna as an example of meaningful connection with audiences.