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All words that start with A
Accent
Pronunciation of a language
Actual reader
Individuals who actually read or listen to a text
Actual writer
Individuals who actually produce a text
Adjective
Word class used to modify nouns
Adverb
Word class used to modify adjectives and verbs
Alliteration
Repetition of sound at the beginning of several words
Allusion
Figurative language where reference is made to a text, event, person or place
Analogy
Transferring traits from one thing to another
Anaphora
Repetition of same word/phrase in a succession of phrases or sentences
Anti-advertising
An anti-ad tells the audience that they are smart enough to see beyond the advertising tricks
Antithesis
A contrast between ideas by placing them together for effect
Appeal to authority
Where a source is referred to as having authority
Appeal to fear
Appeal to audience’s fear
Make people scared to make them believe or buy anything.
Audience
General term used for readers or listeners of a text
Bandwagon effect
Propaganda technique that suggests one should do or buy something because everyone else is doing it
Bias
Language that supports an ideological position, either explicitly or implicitly
