Glossary- A, B

All words that start with A

Accent

Pronunciation of a language

Actual reader

Individuals who actually read or listen to a text

Actual writer

Individuals who actually produce a text

Adjective

Word class used to modify nouns

Adverb

Word class used to modify adjectives and verbs

Alliteration

Repetition of sound at the beginning of several words

Allusion

Figurative language where reference is made to a text, event, person or place

Analogy

Transferring traits from one thing to another

Anaphora

Repetition of same word/phrase in a succession of phrases or sentences

Anti-advertising

An anti-ad tells the audience that they are smart enough to see beyond the advertising tricks

Antithesis

A contrast between ideas by placing them together for effect

Appeal to authority

Where a source is referred to as having authority

Appeal to fear

• Appeal to audience’s fear

• Make people scared to make them believe or buy anything.

Audience

General term used for readers or listeners of a text

Bandwagon effect

Propaganda technique that suggests one should do or buy something because everyone else is doing it

Bias

Language that supports an ideological position, either explicitly or implicitly