SEO and Digital Marketing Credentials

Google Ads

Must pass Google Ads Fundamentals exam. Additional exam that covers: search, display, video, mobile, shopping

Google Analytics

Generates tracking tools that can be used on web pages, in emails, and with other content to measure response rates.

Social Marketing/Hootsuite

certification that covers: social media strategy, creating and optimizing social media profiles, creating and sharing content, incorporating social media ads

Facebook Blueprint

Incorporating Facebook and Instagram into marketing strategies.

Email marketing HubSpot

Most popular email marketing cert

Content Marketing Hubspot

cert directed at individuals who want to prove their capability in terms of generating high marketing-value online content

OMCA

Online Marketing Certified Associate

Key elements of online marketing: content marketing, conversion, email marketing, mobile marketing, PPC, SEO, Social Media, and Web Analytics

OMCP

Online Marketing Certified Professional

knowledge of basic elements of online marketing, similar to OMCA, specialty exam test knowledge of two disciplines of your choice

AMA PCM Digital Marketing

American Marketing Association offers a Professional Certified Marketer credential for digital marketing.

Youtube Certified

for those who create and market video content. Have to become a Youtube partner first, have to be the owner or creator of original videos, upload regularly, have monetization rights

Influencer Marketing

someone capable of attracting a large social media audience. There is no sure-fire formula that ensures popularity carries over to successful marketing