Application of Marketing Principles and Strategies

Additional Ps

• People

• Process

• Physical Evidence

Various Business Entities

• Corporate Businesses

• Small Businesses & Startups

• Nonprofits & NGOs

• Service Industry

• E-commerce & Retail

Corporate Businesses

Brand positioning, customer engagement

Small Businesses & Startups

Niche marketing, digital marketing strategies

Nonprofits & NGOs

Cause-related marketing, storytelling

Service Industry

Experience-based marketing, client trust-building

E-commerce & Retail

Data-driven marketing, omnichannel strategies

Strategies for Relationship Development in Marketing

• Customer Relationship Management (CRM)

• Personalization and Customer Engagement

• Loyalty Programs and Retention Strategies

• Social Media & Community Engagement

Case Studies of Successful Marketing & Relationship Strategies

• Amazon

• Nike

• Local Business

Amazon

Customer-Centric Marketing

Nike

Emotional Branding & Community Engagement

Local Business

Using Social Media for Engagement

Digital Marketing Strategies for Relationship Building

• Content Marketing (Blogs, Videos, Influencers)

• Email Marketing & Automation

• Social Media Engagement & Customer Support

• AI & Chatbots for Personalization

Challenges in Marketing Across Diverse Businesses

• Budget constraints for small businesses

• Competition and market saturation

• Changing consumer behaviors

• Ethical marketing considerations