WEEK 25 Usability Engineering - Surveys and Questionnaires

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Flashcards covering key terms and concepts related to surveys and questionnaires in Usability Engineering.

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10 Terms

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Survey

Research methodology for gathering information from a sample of people.

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Questionnaire

A set of printed/written questions devised for the purposes of conducting a survey.

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Open questions

Questions that allow for free text responses.

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Closed questions

Questions that provide a pre-defined categorical response set.

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Usability

Measures effectiveness, efficiency, and satisfaction of a system.

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Reliability

The consistency of a measure across different occasions or items.

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Validity

The extent to which a questionnaire measures what it is intended to measure.

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Psychometrics

The field concerned with the theory and technique of psychological measurement.

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Demographic questions

Questions aimed at classifying respondents based on characteristics such as age, gender, and education.

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Social desirability bias

The tendency for respondents to provide socially acceptable answers rather than their true feelings or behaviors.