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Flashcards covering key terms and concepts related to surveys and questionnaires in Usability Engineering.
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Survey
Research methodology for gathering information from a sample of people.
Questionnaire
A set of printed/written questions devised for the purposes of conducting a survey.
Open questions
Questions that allow for free text responses.
Closed questions
Questions that provide a pre-defined categorical response set.
Usability
Measures effectiveness, efficiency, and satisfaction of a system.
Reliability
The consistency of a measure across different occasions or items.
Validity
The extent to which a questionnaire measures what it is intended to measure.
Psychometrics
The field concerned with the theory and technique of psychological measurement.
Demographic questions
Questions aimed at classifying respondents based on characteristics such as age, gender, and education.
Social desirability bias
The tendency for respondents to provide socially acceptable answers rather than their true feelings or behaviors.