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Flashcards covering key rhetorical strategies and their definitions.
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Ethos
The power and credibility of the speaker.
Pathos
The power of the audience’s emotions and values.
Logos
The power of logic and reason.
Exemplification
Providing specific examples to support an assertion.
Enumeration
Organizing a list of categories or details.
Analogy
Making direct comparisons between the subject and similar circumstances.
Asyndeton
The lack of conjunctions between phrases, clauses, or words.
Cause to Effect
Presents the source that led to the problem.
Effect to Cause
Presents the problem and then what caused it.
Process
Organized in step-by-step order.
Repetition
The conscious replication of words or phrases to make a point.
Anaphora
Repetition of a word or phrase at the beginning of successive phrases.
Epistrophe
Repetition of the last word in successive sentences or phrases.
Polysyndeton
The repetition of conjunctions in a series of clauses.
Anadiplosis
Repetition of the last word of one sentence at the beginning of the next.
Parallelism
Giving parts of the sentences similar grammatical form.
Paradox
An assertion that seems opposed to common sense, but may have truth.
Euphemism
Substitution of a non-offensive expression for a harsh or unpleasant one.
Antimetabole
Words in one phrase are replicated in reverse order in the next phrase.
Expletive
A short phrase used to lend emphasis to the words around it.
Epizeuxis
Repetition of the same word two or more times in immediate succession.