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Informational Conformity
When people look to others for guidance because they believe others know more about the situation.
Normative Conformity
When people change their behavior to fit in and be liked or accepted by others.
Social Norms
Shared expectations about how people should behave in a group.
Social Impact Theory
The idea that group influence depends on its size, closeness, and importance.
Minority Influence
When a small group changes the opinions or behavior of a larger group by being consistent and confident.
Injunctive Norms
Beliefs about what people approve of and think is right.
Descriptive Norms
Beliefs about what people are actually doing in a situation.
Obedience
Following orders from someone who has authority.
Self-Justification
Explaining and defending one's own behavior to reduce guilt or discomfort.
Prestige
Influence based on respect for someone who seems skilled or admired.
Synchrony
When people's movements, body responses, or brain activity line up with others.
Simple Contagion
An idea or behavior that spreads after one contact.
Complex Contagion
An idea or behavior that spreads after repeated exposure from multiple people.
Tipping Points
The moment when enough people adopt a behavior that it suddenly becomes widespread.
Normative Tightness
When a culture has strict social rules.
Normative Looseness
When a culture has flexible social rules.
Social Roles
Shared rules about how someone in a certain position should act.
Group Cohesiveness
How connected and committed people feel toward their group.
Group Diversity
Differences among group members in background, skills, or perspectives.
Social Facilitation
When being watched changes performance, helping with easy tasks and hurting hard ones.
Social Loafing
Putting in less effort when working in a group than when working alone.
Deindividuation
Losing self-awareness and acting differently when in a group or anonymous.
Wisdom of the Crowds
When large groups make more accurate decisions than individuals.
Process Loss
When a group performs worse than its members would on their own because of poor coordination.
Transactive Memory
A shared system where group members divide knowledge and rely on each other's expertise.
Groupthink
When a group wants agreement so badly that it makes poor decisions.
Group Polarization
When group discussion leads people to adopt more extreme views.
Risky Shift
When groups take riskier decisions than individuals normally would.
Cultural Evolution
How ideas and behaviors change over time as people learn from each other.
Partially-Connected Groups
Groups where not everyone is linked, causing information to spread unevenly.
Echo Chambers
Groups where people mostly hear from others with the same views.
Homophily
Liking, trusting, and connecting with people who are similar to you.
Acrophily
Tendency to be drawn toward more extreme opinions or more extreme versions of the views you already hold.
Misinformation
False or misleading information that spreads through social networks.
Applied Research
Research done to solve real-world problems.
Psychological Distance
How far away a problem feels in time, space, social connection, or certainty.
Learned Helplessness
Feeling powerless after repeated failures, leading to giving up. Pluralistic
Ignorance
When people wrongly think others do not care about an issue, so they stay silent.
Dynamic Norms
Messages showing how people's behavior is changing over time. Negative
Spillover
When doing one helpful action makes someone less likely to do another later.
Affective Forecasting
Predicting how you will feel in the future, often incorrectly.
Psychological Richness
A version of the good life focused on interesting and varied experiences.
Happiness
A version of the good life focused on comfort, pleasure, and low stress.
Meaning
A version of the good life focused on purpose, fulfillment, and connection.
Ideal Affect
The emotional state a person wants to feel.
Emotion Contagion Susceptibility
How easily you catch and match other people's emotions.
Maximizing
Wanting the best possible option when making choices.
Satisficing
Choosing an option that is "good enough" instead of the absolute best.
Rumination
Repeating the same negative thoughts over and over.