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WHO (theory)
Craik & Lockhart
Theory
Duration & strength of LTM dependent on depth of processing
Deeper processing leads to higher/accurate recall
Structural Encoding
Encode physical appearance/features
Phonemic Encoding
Encode sound
Semantic Encoding
Attaching meaning to info & linking it to existing knowledge in LTM
Maintenance Rehearsal
Extend duration of STM by verbally/mentally repeating info
Elaborative Rehearsal
Extend duration of LTM by attaching meaning to info & linking it to existing knowledge
WHO (study)
Craik & Tulving
Aim
Investigate how deep and shallow processing affects memory recall
Method
Participants randomly allocated into 3 conditions
Structural
Phonemic
Semantic
Shown list of 60 words
Answer 1 question for each word
Shown list of 180 words incorporating 60 original words
Identify original words
Findings
Participants using semantic encoding had higher recall than structural/phonemic encoding
Deeper processing leads to higher/accurate recall
Elaborative rehearsal more effective
Strengths
Support Atkinson & Shiffrin
Inspire more research
Weaknesses
Deception
Cant explain how deeper processing leads to better recall
Vague & hard to measure
Real Life Applications
Education
Reworking
Method of Loci
Imagery
Reworking
Put info into own words
Method of Loci
Link info to familiar location/route
Imagery
Visual representation