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Individualism
Independence and self-reliance
Equality of Opportunity
Everyone should have the same chance to succeed
Free Enterprise
Free market with little government interference
Rule of Law
Everyone is equal under the law
Limited Government
Government power should be restricted through checks and balances
Political Socialization
-How people develop political beliefs
-Family is our biggest influence
School, peers, media, civic and religious groups, and globalization
Generational Effect
Your generation influences political views because of shared experiences
Silent Generation
-Influenced by the Great Depression and FDR’s New Deal
-Reliable voters
-Many trusted the government to help during crisis
Baby Boomers
-Influenced by the Vietnam War and Watergate Scandal
-Led to distrust of governement; many left Democrat to Republican (Reagen Democrats)
Millenials
-Influenced by 9/11
-Increased focus on global politics and foreign policy
-More accepting of government intervention in the economy
Scientific Polls
Uses random sampling, ensuring everyone has an equal chance of being selected, which makes it representative and mathematically valid
Opinion Poll
Uses convenience sampling (e.g., "whoever clicks this link"), making it biased towards whoever feels strongly enough to respond
Benchmark Poll
Taken at the start of the campaign to show starting support
Exit Poll
A survey conducted on Election Day where voters are interviewed immediately after leaving polling locations to project winners and understand voter behavior, demographic shifts, and key issue
Random Sample
Everyone has an equal change of being chosen
Representation Sample
Matches the demographics of the population
Sampling Error
Difference between poll results and actual opinion (3-4% margin of error)
Mass Survey
Large groups give quantitative (numerical) data
Focus Group
Small discussion group, give qualitative (detalied) opinions
Bandwagon Effect
People are more likely to support the candidates who appear to be winning
Social Desirability Bias
People give answers that seem socially acceptable
Non-response Bias
Certain groups are less likely to answer polls
Partisan Polls
Polls run by political groups may be biased and unreliable
Political Ideology
A set of beliefs about government, politics, and public policy
Linkage Instituton
Intermediate area between people and policy makers to keep people informed (e.g. political parties, interest groups, elections, media)
Coalition
A group of voters with shared interest
Fiscal Policy
-Government decisions about spending and taxation
-Controlled by Congress
Monetary Policy
-Controls money supply in the economy
-Managed by the Federal Reserve
Keynesian Economics
Government should increase spending during downturns
Supply-Side Economics
-The idea that helping businesses the economy improves
-Focus on production (supply)
-Policies: Lower taxes and less regulation
Franchise
The right to vote
15th Amendment
Black men gained voting rights
17th Amendment
Civilians can directly elect senators
19th Amendment
Women gained voting rights
24th Amendment
Poll taxes banned
26th Amendment
Voting age lowered to 18
Rational Choice
Voters choose candidates based on personal benefits; they evaluate issues and policies carefully
Retrospective
Voters decide bases on past performance of politicians
Prospective
Voters decide based on future policies or promises
Party-Line
Voting for all candidates from the same political party
How have political parties shifted?
Shift from party-centered to candidate-centered platforms
Party Realignment
A major shift in party support because of:
-repeated election losses
-changes in campaign finance laws
-changes in public opinion
-communication changes
Winner-Take-All-Sytem
The candidate with the most votes gets all representation (electoral collage)