FMA 1171: MIDTERM 1

intro, chapters 8, 2, 3, 4, 5, +

analytical

analytical

breaking things down + appreciating how they fit

critical

questioning + probing

cultural

recognize media as a part of life

cultural studies

separates culture from the elitist concept

citizen

political subject in a democratic society

citizenship

identity/a way of seeing yourself/a part of life

community

citizens w/whom you share an interest in public affairs

civic culture

culture used to engage citizens in democratic experience + communication

public sphere

individuals engage w/one another about public concerns outside of gov

democratizing

process of expanding access and participation to move people

networked public

online community

networked counter public

public that opposes another mainstream public (ie: blm)

counter publics

positioned in relation to other publics

industry

tells us more where media originates and what forces shape their creation

revenue

all earnings coming into a company

profit

revenue - expenditures

political economists

look at connections between companies and their way of making money

conglomeration

a big company made up of many other companies

integration

combo of 2 or more elements of a media business

vertical integration

combines production, exhibition, and distribution into individual companies

horizontal integration

combination of different media w/in 1 large company

for-profit

serves an agenda - keep business going

public media (non-profit)

grants from the gov, donations from orgs, etc

individual online creators

hybrid individual and industustrial production

consumer-driven media

money is made from consumer spending

advertising-driven media

money is made from advertising capitalizing on a target market

senior citizens

old and established films from pre-digital era

the teenagers

online, digital, and social media such as apple

the industry trade press

collection of publications that focus on a specialized form of journalism

ethnography

engagement with people who work in media industry at their place of work

media text

an individual instance of media/something made by a producer and received by a consumer

levels of textual analysis

1. anticipation

2. experience

3. description

4. interpretation

5. evaluation

6. appropriation

anticipation

info we learn before we encounter

experience

consumption of media

description

describing text before breaking it down

interpretation

assign meaning

evaluation

making a claim about value

appropriation

media text in another media text

intertextuality

media text reference another text

polysemy

media texts with multiple meanings

intentional fallacy

believing what the author says without looking at their work

auteur

artist whose signature is visible throughout their work

conspicuous authorship

work that has 1 name attached

denotation

the meaning is obvious

connotation

requires the audience to read the text to have prior knowledge

audience

a group of people who come together to pay attention to the same thing

prosumer

producing and consuming media on the same platform

mass audience

audiences around the world watching the same thing

media effects

how media shapes society

active audience

audiences that pay attention/ actively critically thinking

preferred/dominant reading

accepts the meaning given by the author

oppositional reading

rejecting preferred meaning

negotiated reading

accepting meaning but still being critical about it

transmission view

sending and receiving

ritual view

sharing and participating

fan

extremely active audience

encoding

producing

decoding

receiving

representation

one thing standing for another

social construction of reality

the production of ideas about the real world and people who live there

symbolic annihilation

absence of representation makes that group of people disappear irl

tokenism

diversity sprinkled in to anticipate criticism

plastic representation

diversity without personality or culture

burden of representation

burden on minority to represent

normative identity

typical/average identity

non-normative identity

othered identity

regime of representation

power dynamics about representation as a form of politics

address

speaking to viewers

modes of address

thinking about whom the representation is speaking to

orientalism

european and american perspective on the east that fixates on its otherness

identities

social conditions of existence - the way you identify yourself as

identification

called in a certain way - the way others identify you

the changing same

reworking transmits the capacity to be both the same and different

regimes of truth

discourse that hold certain things to be “truths”

problematizing

the see-saw movement of finding fault while also finding something (or much) to admire in the way a media texts represents

mimesis

reflection of the real world