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4 Terms
1
High Elaboration Processing
involves processing through the central characteristics of a message, which refer to its informational content and the quality of its arguments
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2
Central Route Processing
occurs when the central characteristics of a message, such as its informational content and the quality of its argument, are used to form an attitude
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3
Careful Processing
more likely to attune participants tot he central characteristics in a communication
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4
Peripheral Route Processing
refer to the message characteristics that are not central to the info and arguments presented in the message, such as the emotional appeals or characteristics of the individual presenting the message
* occurs when peripheral characteristics drive an individual's processing and attitude formation in a given social setting
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