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Inclusive Language
Language free from discrimination or stereotypes, acknowledging diversity and promoting equality, respecting all individuals
Workman, chairman X
Workers, chair/chairperson √
Rhetorical Question
A question not requiring an answer
How long until action is taken against global warming?
Hyperbole
Over-exaggeration
Josh is still unemployed. He must be the brokest man on the planet!
Anaphora
Repetition of a word or phrase at the beginning of successive sentences, phrases or clauses
Every breath you take, and every move you make. Every bond you break. Every step you take
Epistrophe
Repetition at the end of sentences (opposite of anaphora)
I love bugs. Small bugs. Big bugs. And very big bugs!
Repetition
Repeating a word or phrase over and over
Anaphora and epistrophe are forms of repetition
Alliteration
Reflects repetition in two or more nearby words of initial consonant sound
Suzy saw a silly seal
Asyndeton
Conjunctions (and, or, but) are omitted (removed) from a series of words, phrases or clauses
I came, I saw, I conquered
Polysyndeton
Conjunction words used in succession (opposite of asyndeton)
We live and laughed and loved and left
Statistics, anecdotal evidence & expert opinion
Evidence to support a claim
30% of smokers don't quit their whole life
When you eat beetroots, your pee turns purple. Happened to me at a family dinner once
9/10 doctors recommend Colgate Extra Fresh
Colloquial Language
Informal and conversation
Want to - wanna, Because - cuz
Invective Language
Abusive language expressing disapproval or attacks someone, an object, idea, etc
His judgement is as sound as his heard is hard.. Shameful that he's a commander of our troops!
Imperative
Give orders, commands or instruction
Wake up! Don't go. Turn left. Don't panic.
Synecdoche
Saying part of something to represent a whole
ABC's, "Nice wheels" referencing a nice car
Antithesis
A phrase consisting of two contrasting ideas
Give all men your ear, but few your voice
Parallel Structure/Parallelism
Same pattern of words to show two or more ideas have same level of importance
I plan to walk the dog, write a letter and go to bed
Periodic Sentences
A sentence deliberately structured to place the main point at the end
In spite of heavy snow and cold temperatures, the game continued
Tricolons/Tetracolons
Three/Four successive, parallel elements
Be sincere, be brief, be seated
Allusion
Reference
If it doesn't stop raining, I'm gonna build an ark (Noah's Ark reference)
Euphemism
'Euthanising' the word, a substitution of an agreeable or inoffensive expression for one that may offend or suggest something unpleasant
Passed away - dead, laid off - fired
Juxtaposition
Two things placed closely with contrasting effect
War and peace, light and dark, mostly used in imagery
Oxymoron
Combines contradictory or opposing words to create a unique expression
Deafening silence, bittersweet
Diction
Choice of words and phrasing in writing
Formal, informal, colloquial
Simile
A comparison using 'like' or 'as'
Fast as a cheetah, built like a bus
Metaphor
A comparison without using 'like' or 'as'
Heart of gold, eyes like jewellery, music to my ears
Personification
Giving inanimate objects/animals human qualities
The trees whispered, the stars danced
Onomatopia
Sound Effects
Boom, Bang, Pow
Litote
Deliberate understatement
Not bad, he isn't the friendliest person
Verbal Irony
Contrast between expectation and reality through verbal exclamation
During a very cold day "Isn't it warm today!"
Dramatic Irony
When the reader is aware of something the characters aren't
Person mocking his friend for losing his wallet, whilst also having his being stolen without him noticing
Situational Irony
Situation does not have outcome expected at first
A fire station burning down
Emotional Appeal (Pathos)
Appeal to emotions
Guilt
Logical Appeal (Logos)
Appeal to reason
Facts & statistics
Ethical Appeal (Ethos)
Appeal to authority
Expert opinion
Time Appeal (Kairos)
Appeal to time
Limited time only