Advertising Techniques

Bandwagon

join the crowd, everyone is doing it

Endorsement

Famous person supporting a product

Testimonial

Someone telling how good a product is

Snob appeal

Making a claim that you will be better than everyone else with this product

Plain folk

The goal is to show that the product or service is of appeal and value to everyone.

Patriotism

supports your country

Facts, figures, & statistics

Uses numbers, charts, graphs to make their product look good

Expert opinion

They use experts such as doctors, dentists, engineers, fitness trainers to say that they recommend this product.

Logical appeal

Advertisers try to convince you to make the right decision, smart decision or best choice in purchasing their product

Glittering Generalization

Using simple phrases that sound good but have no real value or meaning.

Sense appeal

a type of marketing that appeals to all the senses in relation to the brand.

Emotional appeal

Words or pictures that appeal to the your emotions.

Name Calling

Technique used to make the other products look bad and make their product look better

Repetition

Using images or words over and over to help you remember the product

Humor

Making the ad funny to keep your attention

Fantasy/Character

Using make believe characters to promote a product

Slogan

a catchy phrase or series of words used to help consumers remember a company, brand or product.