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Six Fundamental Principles of Persuasion
1. Liking
2. Reciprocity
3. Social Proof
4. Consistency
5. Authority
6. Scarcity
Robert Cialdini
Liking
People like those who like them; uncover real similarities and offer genuine praise
Reciprocity
People repay in kind; give what you want to receive
Social Proof
People follow the lead if similar others; use peer power whenever it's available
Consistency
People align with their clear commitments; Make their commitments active, public, and voluntary
Authority
People defer to experts; expose your expertise, don't assume it's self evident
Scarcity
People want more of what they can have less of; highlight unique benefits and exclusive information
Influence
The capacity to have an effect on the character, development, or behavior of someone or something; ability to create an impact on the beliefs and actions of others without forcing them
Power
The authority to get things done by others and pushing people to do things
Types of influence tactics
1. Interpersonal
2. Procedural
3. Mass Influencing
Interpersonal
Influencing other individuals and/or group members
1. Establish your credibility
2. Frame for common ground
3. Provide evidence
4. Connect emotionally
5. Build coalitions
Procedural Influence
Managing the rules or procedures used to exchange information and aggregate individual preferences; Influencing the way that the group as a whole gets things done
1. Controlling what goes on the agenda
2. Influencing group norms
3. Who speaks when
4. Shaping how decisions are made
5. Who sits where
Mass Influencing
Through media "influencing many"
Abiline Paradox
The tendency of people to resist voicing their true thoughts or feelings in order to please others and avoid conflict
Group Dynamics
1. Conformity
2. Group Polarization
3. Groupthink
4. Social Loafing
Conformity
A change in belief or behavior in order to fit in with the group
Group Polarization
Tendency for decisions and opinions of people in a group setting to become more extreme than their actual, privately held beliefs
Social Comparison Theory
individuals shift their opinions so as to gain approval or be accepted by other group members
Persuasive Argument Theory
Shift is a consequence of the addition of new and more persuasive arguments (more and better reasons to support a position)
Groupthink
Tendency of group members of a group to value group consensus and cohesion over the critical evaluation of the decision. Goal is to reach unanimous decision
Social Loafing
Tendency for individual effort to decline as group size increases
Decisions Making
Identifying and choosing alternative solutions that lead to a desired end result
Three models of Decision Making
1. The rational model
2. Bounded rationality
3. Garbage can model
The Rational Model (rational)
Managers use a rational approach to decision making; identify optimal decision
Bounded Rationality (non rational)
People are restricted in the information they possess, conduct a limited search for solutions, and settle for less-than optimal solutions
Garbage Can Model (non rational)
Decision making is haphazard, chaotic, unpredictable, and sometimes depends on luck
Biases
A preference of inclination for or against someone/something that can inhibit impartial judgement
Heuristics
Rule of thumb or shortcuts that people use to reduce information processing demands. Can help decision makers reduce uncertainty but can lead to errors that erode the quality of decisions
Faulty Perceptions About Ourselves
1. Self-serving bias
2. Egocentric bias
3. False uniqueness
4. Illusion of control
5. Overconfidence
Self-serving bias (ourselves)
View self in positive light; attribute success to internal qualities and failures to circumstances beyond our control
Egocentric bias (ourselves)
See self as contributing more than others
False Uniqueness (ourselves)
See self favorably, as unique from others
Illusion of control (ourselves)
Tendency to believe that we exert more influence over situations than we actually do
Overconfidence (ourselves)
Unwarranted confidence in judgemental overestimate accuracy of estimated or forecasts
Faulty perceptions about others
1. Halo effect
2. Forked tail effect
3. Primacy effect
4. Negativity effect
5. Fundamental attribution error
6. Confirmation bias
Halo effect (others)
one attractive trait = other attractive traits
Forked tail effect (others)
Opposite of halo effect: one undesirable trait = other negative traits
Primacy effect (others)
First info we learn alters impression
Negativity Effect (others)
Once we learn negative into about someone, tend to put a lot of weight on that info
Fundamental attribution error (others)
Attribute behavior to personality traits rather than situational factors
Confirmation bias (others)
Subconsciously seek information that confirms our expectations and discount information that does not
Superficial Processing or Too Little Info
1. Availability bias
2. Hindsight bias
3. Base rate fallacy
4. Insensitivity to sample size
5. Representativeness
6. Anchoring and adjustment
7. Framing
8. Escalation of commitment
Availability bias
Make decisions based on information readily available
Hindsight bias
Believe something was inevitable after it happened
Base rate fallacy
Choose to rely on single, vivid data point rather than more reliable data
Insensitivity to sample size
Assume small samples not representative
Representativeness
Make judgements on basis of stereotypical cues or information rather than more deliberate processing
Anchoring and adjustment
Influenced by the first information received, even if it's irrelevant
Framing
Tendency to consider risks about grains differently than risks pertaining to losses
Escalation of commitment
Continue to irrationally invest in an ineffective course of action due to sunk costs
3 Strategies to enhance decision making
1. Decisional Balance Sheet
2. Problem Definition/Framing
3. Pre-Mortem Exercise (Osland)
Bazerman's Problem Definition
Obtaining a broader perspective of the problem through a wider search of information
1. Define the problem
2. Identify the criteria
3. Weigh the criteria
4. Generate alternatives
5. Rate each alternative on each criterion
6. Compute the optimal decision
Osland Pre-Mortem Exercise
1) Preparation - Individuals thoroughly review the plan
2) Imagine a fiasco - Decision-makers imagine that the project or plan is a complete and utter failure. What could cause this?
3) Generate reasons for failure - Individuals write down all the reasons why they think the failure occurred.
4) Consolidate lists - Each individual states one reason for failure until all reasons have been shared.
5) Revisit the plan - Individuals address two or three issues of major concern. Another meeting is scheduled to discuss all remaining issues.
6) Review the list - Individuals review the list of concerns to make sure that all concerns have been addressed.
Limitations (Should not be used when:)
Decisions are extremely complex and uncertain
Decision makers have not had a chance to acquire specific expertise
Decision maker's experience base is limited or distorted
Programmed decisions
Decisions encountered and made before, having objectively correct answers, and solvable by using simple rules, policies, or numerical computations.
Non programmed decisions
New, novel, complex decisions having no proven answers
Stages of Decision Making (David Kolb)
Stage 1: Situational Analysis
What's the Most Important Problem?
Stage 2: Problem Analysis
What are the Causes of the Problem?
Stage 3: Solution Analysis
What's the Best Solution?
Stage 4: Implementation Analysis
How Do We Implement the Solution?
The Kolb Model of Group Problem Solving
Problem solving does not proceed in a logical, linear fashion from beginning to end. It is more wave like, characterized by expansions and contractions - moving outwardly to gather information and then focus inwardly for analysis/decisions.
Green light/Red light
Green mode = Expansive Phases
Creative imagination
Sensitivity to the immediate situation
Empathy with other people
Red mode = Contraction Phases
Analysis
Criticism
Logical Thinking
Coping with the External Environment
Situation Analysis
Role: Leader
Visioning/Exploration
Priority Setting
Problem Analysis
Role: Detective
Information Gathering
Problem Definition
Implementation Analysis
Role: Coordinator
Participation
Planning
Solution Analysis
Role: Inventor
Idea getting
Decision making
Roles in group decision making
1. Consultative
2. Consensus
3. Democratic
Consultative
Leader consults with members
Consensus
Leader shares problem and together they generate/evaluate problem/solutions
Democrartic
Problem given to group and members empowered to make the decision
Group Decision Making Techniques
1) Brainstorming
2) Nominal group technique
3) Delphi technique
4) Devil's Advocate
5) The Dialectic Method
6) The GE Workout (Jack Welsh)
7) Open Space (Harrison Owen)
Brainstorming
Generating alternative solutions to a problem
1. Do not evaluate or discuss alternatives - avoid criticism
2. Encourage "freewheeling" - all ideas are considered, even crazy ones
3. Encourage and welcome quantities of ideas - the greater the number of ideas, the more to consider
4. Encourage "piggybacking" - combine, embellish, or improve on others idea
Nominal Group Technique
Generating and evaluating alternative solutions to a problem
1. Introduction/posting of problem
2. Silent generation of ideas (5-10 min)
3. Round-robin recording of ideas
4. Discussion of ideas (in order they appear)
- Questions, clarification, avoid judgment/criticism
5. Voting and ranking
- Each member privately prioritizes and tanks each idea in relation to original problem
Delphi Technique
Participants don't engage face to face discussions. Their input is solicited by mail/email
1. Each member receives the same question
2. Anonymous writes comments, suggestions, solutions
3. Information is compiled and redistributed
4. Feedback is provided on the collective comments
5. Repeat steps 3 and 4 until consensus is reached
Devils Advocate
Assigning someone the role of critic
The Dialectic Method
Calls for managers to foster a structured debate of opposing viewpoints prior to making a decision
Conflict
Any situation in which your concerns or desires differ from those of another person
C-type conflict (cognitive conflict)
- Focuses attention on the often ignores assumptions that may underlie a particular issue
- Encourages innovative thinking an promotes creative solutions to problems
- Builds understanding and commitment to the trams goals and decisions (results in "buy in")
- Improves team effectiveness: More focused, creative integrative and open
A-type conflict (affective conflict)
- Decision quality declines along with the commitment and understanding necessary to het the decision successfully implemented
- Provoked hostility, district, cynicism, and apathy among team members, thereby obstructing open communication and integration
- Decreases the likelihood that people will accept final decisions and work together well in the long term
- Decreases team effectiveness: Less focused, creative, integrative, and open
Condition for conflict: Communication
1. Personal Barriers - any individual attribute that hinders communication
2. Physical barriers - Physical noise, time zone differences, physical distance, office design
3. Semantic barriers - words themselves
Condition for conflict: Structure
1. Conflict between groups
- Competition for limited resources
- Differing priorities and goals
- Asserting their ideas
2. Conflict within groups
- Overlapping or unclear job boundaries
- Unreasonable or unclear policies, standards, or rules
- Unreasonable deadlines or extreme time pressure
- Collective decision making
Condition for conflict: Personal Variables
1. Incompatible personality traits
2. Differing value systems
Concern for self
The extent to which the individual attempts to satisfy their own concerns
Concern for others
The extent to which the individual attempts to satisfy the other person's concerns
Dominating
"my way or the highway"
- Taking quick action
- Making unpopular decisions
- Standing up for vital issues
- Protecting yourself
Integrating
"Can we reach agreement"
- Looking for win/win
- Creating goodwill
- Understanding the other person(s)
- Keeping things in perspective
Avoiding
"I'll think about it tomorrow"
- Leaving unimportant issues alone
- Reducing tensions
- Buying time
- Knowing your limitations
- Allowing others ownership
- Recognizing issues as symptoms
Accommodating
"It would be my pleasure"
- Showing reasonableness
- Creating goodwill
- Keeping "peace"
- Retreating
- Maintaining perspective
Compromising
"Let's make a deal"
- Resolving issues of moderate importance
- Reaching resolution with equal power and strong commitment
- Creating temporary solutions
- Dealing with time constraints
3 Common types of issues (negotiating)
1. Distributive
2. Integrative
3. Congruent
Distributive
Gain for one = loss for other (opposed preferences)
Integrative
Gain for one = relative small loss for other (complimentary preferences)
Congruent
Each want the same thing (compatible preferences)
What goes wrong in negotiations?
1. Overconfidence
2. Framing effects
3. Escalation of commitment
4. Fixed-pie bias
5. Asymmetrical information
Overconfidence
Leads us to behave stubbornly
Framing effects
What order we hear information in changes how we evaluate our options. Also focusing only on single issue
Escalation of commitment
We become too invested to walk away, even when its clearly in our self-interest to do so
Fixed-pie bias
Assumption that our interests must be opposite-leads away from mutually beneficial trade offs and away from capitalizing on compatible issues
Asymmetrical information
Sellers usually have better information, so buyers often overbid