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catharsis
a psychological process through which anger or aggressive energy is released by expressing or letting out powerful negative emotions
altruism
unselfishly helping others, often at a cost or risk, for reasons other than rewards
diffusion of responsibility
when the presence of others lessens an individual’s feelings of responsibility for his or her actions or failure to act
bystander effect
the tendency of a person to be less likely to give aid if other bystanders are present
social loafing
the tendency for people to work less hard when sharing the workload with others than when they are working alone
deindividualism
he perceived loss of individuality and personal responsibility that can occur when someone participates as part of a group
attitude
a predisposition to act, think, and feel in a particular way toward a class of people, objects, or an idea
self concept
how we see or describe ourselves; our total perception of ourselves
identification
in psychoanalytic theory, the process by which a child adopts the values and principles of the same-sex parent; the process of seeing oneself as similar to another person or group and accepting the attitudes of another person or group as one’s own
internalizarion
the process of incorporating the values, ideas, and standards of others as a part of oneself
cognitive dissonance
a state of unpleasant psychological tension that arises when a person experiences contradictory or conflicting thoughts, attitudes, beliefs, or feelings
counter attitudinal behavior
the process of taking a public position that contradicts one’s private attitude
self justification
the need to rationalize one’s attitude and behavior
prejudice
preconceived, unjustifiable, and usually negative attitude toward a person or group that has been formed without sufficient evidence
stereotype
a set of assumptions about people in a given category, either positive or negative, often based on halftruths and nontruths
boomerang effect
a change in attitude or behavior opposite to the one desired by the persuader
sleeper effect
the delayed impact on attitude change of a persuasive communication
inoculation effect
a method of developing resistance to persuasion by exposing a person to arguments that challenge his or her beliefs so that he or she can practice defending them