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Mode
refers to the method of communication being
employed. It can be linguistic, visual, auditory,
gestural, or spatial.
Multimodal
refers to using multiple modes or methods to
communicate or convey information.
Multimodal Texts
A text is called multimodal when it uses two or more ways to communicate,
like words, pictures, sounds, or gestures.
print-based
(comic books, posters)
digital
(social media, online games, videos)
live performance
(theater, poetry readings)
transmedia
(interactive apps combining digital and real-world)
Linguistic Mode
Written or spoken language, such as words, sentences, captions, and dialogue.
Visual Mode
Images, colors, typography, symbols, icons, layout, and graphic design
features.
Auditory Mode
Sound elements such as music, sound effects,
voice tone, volume, and silence. These enhance
emotional impact.
Gestural Mode
Movement-related elements like facial expressions, body language, hand gestures, and
Spatial Mode
The arrangement and organization of text, images, and other elements within a space or on a page. This includes proximity, alignment, and physical positioning, affecting how the message is perceived.