MIL - TEXT INFORMATION and Media 📱

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Text

A simple and flexible format for presenting information or conveying ideas whether handwritten, printed or displayed on-screen

Text

Any piece of writing (alphanumeric characters and logograms)

(1) Descriptive
(2) Informative
(3) Instructive
(4) Persuasive

Types of Text

Descriptive Text

Aims to have the reader imagine and see what is described.

Informative Text

Aims to advise or tell the reader about something.

Instructive Text

Aims to instruct or tell a reader how to do something.

Persuasive Text

Seeks to persuade a reader to believe in or do something

Typeface

Also called font, font type, or type

Typeface

Is usually comprised of alphabets, numbers, punctuation marks, symbols, and other special characters.

Text

The easiest ways of communicating to your audience.

font types

The use of various _______ can express different emotions or meaning.

Serif

Connotes formality and readability in a large amount of texts. This font is usually used for the body of textbooks, newspapers, magazines, and research publication.

Serif fonts

Give a classic or elegant look when used for title or heading

Times New Roman, Garamond and Baskerville

Examples of Serif Fonts

Sans Serif

Brings a clean or minimalist look to the text. This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages.

Arial, Helvetica, Tahoma, Verdana, and Calibri

Examples of San Serif

Slab Serif

Carries a solid or heavy look to text.

Slab serif

This font can be used for large advertising sigh on billboards.

Rockwell, Playbill, and Blackoak

Examples of Slab Serif

Slab serif

This font can be used for large advertising sign on billboards.

Script

Draws much attention to itself because of its brush-like strokes.

Script

This must be used sparingly and not to be used in large body text.

Script

This font is usually used in wedding invitation cards or other formal events.

Edwardian, Vladimir, and Kunstler

Examples of Script

Display or decorative

Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)

Chiller. Jokerman, Curlz MT

Examples of Display or decorative

(1) Relevance
(2) Triangulation (validity, reliability, accuracy)
(3) Point of View
(4) Medium Used
(5) Audience
(6) Writing Style

Selection Criteria

(1) Emphasis
(2) Appropriateness
(3) Proximity
(4) Alignment
(5) Organization
(6) Repetition
(7) Contrast

Design Principles and Elements

Emphasis

Refers to the importance or value given to a part of the text-based content

Appropriateness

Refers to how fitting or suitable the text is used for a specific audience, purpose or event.

Proximity

Refers to how near or how far are the text elements from each other.

Alignment

Refers to how the text is positioned on the page. This can be left, right, center or justified.

Organization

Refers to a conscious effort to organize the different text elements in a page.

Organization

Ensures that will some text elements are separated from each other, they are still somehow connected with the rest of the elements in the page.

Repitition

Consistency of elements and the unity of the entire design.

Repitition

Encourages the use of repeating some typefaces within the page.

Contrast

Creates visual interest to text elements.

(1) Serif
(2) Sans serif
(3) Slab serif
(4) Script
(5) Display or decorative

Types of Typeface

Sans serif

Give a modern look and is used primarily in webpage design

(1) Tone
(2) Style
(3) Purpose
(4) Clarity

Selection Criteria of Appropriateness