Theory of Planned Behavior
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Last updated 2:56 AM on 4/7/26
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10 Terms
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Intention
Motivation and commitment to perform a behavior
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Attitude
A person’s evaluation of a behavior (positive or negative)
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Instrumental Attitudes
Beliefs about outcomes
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Affective Attitudes
Emotional responses
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Subjective Norms
A person’s beliefs about what other expect of them in relation to the behavior
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Injunctive Norms
What important others think you should do
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Descriptive Norms
What others do
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Perceived Behavioral Control
A person’s perception of how able they are to do the behavior. Affected by internal and external control factors.
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