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Intention
Motivation and commitment to perform a behavior
Attitude
A person’s evaluation of a behavior (positive or negative)
Instrumental Attitudes
Beliefs about outcomes
Affective Attitudes
Emotional responses
Subjective Norms
A person’s beliefs about what other expect of them in relation to the behavior
Injunctive Norms
What important others think you should do
Descriptive Norms
What others do
Perceived Behavioral Control
A person’s perception of how able they are to do the behavior. Affected by internal and external control factors.