Lesson 8: Multimodal Texts and Multimedia/Audio-Visual Presentation

DYNAMIC, VISUAL, INTERACTIVE

Communication is now _____, _____, and ______

TECHNOLOGY

Enables people to combine multiple modes for greater clarity and persuasion.

MULTIMODAL COMMUNICATION

In professional setting, _______ enhances collaboration, branding, and message retention

MULTIMODAL TEXT

Integrates two or more modes - linguistic, visual, audio, gestural, and spatial - to convey meaning effectively.

LINGUISTIC, VISUAL, AUDIO, GESTURAL, SPATIAL

The 5 Modes of Communication

LINGUISTIC

Written/spoken language.
Examples: reports, proposals

VISUAL

Color, layout, graphics
Ex: Infographics, slides

AUDIO

Tone, music, effects
Ex: Podcasts, training videos

GESTURAL

Body language, facial expressions
Ex: Presentations, meetings

SPATIAL

Layout, organization
Ex: Slide design, web pages

MULTIMEDIA PRESENTATION

A ________ combines text, images, sound, animation, and video to deliver information effectively.

COMPREHENSION, CORPORATE IMAGE, BRAND IDENTITY, PERSUASION, GLOBAL COLLABORATION

Multimedia presentation is important in professional communication because…

A. It increases ______ of complex ideas
B. Strengthens ______ and ______
C. Improves _______ in proposals and marketing
D. Fosters ______ in hybrid or remote teams.

PROFESSIONAL MULTIMODAL COMMUNICATION

Refers to the strategic use of multiple communication modes to deliver messages effectively and persuasively in a workplace setting.

CLARITY AND PURPOSE

Define the message goal (to inform, persuade, or instruct). Avoid clutter and jargon.

AUDIENCE AWARENESS

Adapt tone, visuals, and delivery style to the target audience (clients, executive, employees)

VISUAL CONSISTENCY

Use a professional color palette, legible fonts, and consistent layout.

BALANCED MODAL INTEGRATION

Combine text, visuals, and sound so they complement each other (not compete).

ETHICAL AND INCLUSIVE DESIGN

Use accessible visuals and avoid misleading representations.

TECHNICAL PROFICIENCY

Use modern digital tools (e.g. Canva, Prezi, Powerpoint, Adobe Express, or CapCut) to ensure professional finish.

CLARITY AND PURPOSE, AUDIENCE AWARENESS, VISUAL CONSISTENCY, BALANCED MODAL INTEGRATION, ETHICAL AND INCLUSIVE DESIGN, TECHNICAL PROFICIENCY

6 Key Principles of Professional Multimodal

ANALYZE PURPOSE AND AUDIENCE

Identify message goals and recipients
Ex: Client pitch, training deck

SELECT COMMUNICATION MODES

Choose which modes will enhance clarity
Ex: Visual (charts) + Audio (voiceover)

DESIGN AND LAYOUT

Apply professional design principles (contrast, alignment, repetition, proximity)
Ex: Company presentation slides

INTEGRATE MULTIMEDIA

Add visuals, sound, or video where appropriate
Ex: Infographic, explainer video

REVIEW PROFESSIONAL TONE

Check grammar, visuals, and data accuracy
Ex: Polished presentation

DELIVER AND EVALUATE

Present clearly, seek feedback
Ex: Live/recorded presentation

DIGITAL LITERACY, DESIGN THINKING, INTERCULTURAL COMMUNICATION, CRITICAL EVALUATION

4 Key Professional Skills in Multimodal Communication

DIGITAL LITERACY

Navigating multimedia tools effectively.

DESIGN THINKING

Structuring messages for clarity and engagement.

INTERCULTURAL COMMUNICATION

Considering visual and linguistic diversity.

CRITICAL EVALUATION

Ensuring credibility and accuracy of multimodal content.

HIGH-QUALITY, LESS TEXT, MORE VISUALS, VISUAL HIERARCHY, CORPORATE BRANDING, CITATIONS

Visual and Professional Tips

1. Use ______ visuals that reinforce, not distract.

2. Keep slides uncluttered: “____, _____”

3. Maintain ______ (titles > subtitles > content)

4. Use _______ for identity consistency

5. Include _____ for external visuals or data

NATURAL TONE, PACING, SOUND/MUSIC, TIME ANIMATIONS

Audio-Visual Integration

1. Narrate with _____ and _____

2. Use _____ sparingly for emphasis, not decoration

3. _____ to guide audience focus

CONFIDENT POSTURE, EYE CONTACT, VISUALS, FLOW, TIMING

Delivery Tips

1. Maintain ____ and _____

2. Synchronize verbal delivery with _____ (temporal coherence)

3. Record practice sessions to refine _____ and _____