AH 4244: QUIZ #2

strategic planning

continuous + systematic process:

• make decision about intended future outcomes

• how to accomplish these outcomes

• how is success measured/evaluated

strategy

pattern of purpose + policies defining a company AND its business

strategic plans

plans to look at what you aspire to in the future; develop visions + mission statement 

why is strategic planning important? 

• competition in the workplace 

• change in the environment 

• idealized version of the future 

• decisions today have long range impact 

• decisions have financial impact 

what do you need to develop a strategic plan?

1. committee 

2. time 

3. facilitator 

4. questions to ask 

steps of strategic planning process

1. mission + objectives

2. environmental scanning

3. strategy formulation

4. strategy implementation

5. evaluation + control

mission statement

a sentence describing a company’s function, markets, + competitive advantages

mission statements should include…

• what the organization is 

• why it exists 

• it’s reason for being

purpose of a mission statement 

for employees + customers to have a clear understanding as to what your company is all about 

objectives

MUST be clearly stated + measurable quantitatively or qualitatively

S.M.A.R.T goals

• specific

• measurable

• attainable

• relevant

• time-based

action plan

strategies + activities to achieve objectives 

evaluation

go back and review

communication

transfer of meaning → being able to get a message from one mind to another as completely + accurately as possible

organization chart

diagram that depicts the structure of an organization 

organization chart includes…

• lines of communication

• authority in an organization

barriers to effective communication include…

• semantics

• emotion

verbal means of communication: 

• writing 

• reading 

• speaking 

• listening 

organizational communication

information travels downward far easier than it travels upward

organizational concerns affecting communication

• physical distance separating people who communicate

• number of levels in the hierarchy

• complexity of problems + issues

downward communication involves…

• bulletin board 

• public address systems 

• newsletters 

communication problem

we all think we are better communicators than we really are

the “grapevine” has 2 distinct strengths…

• speed of information

• depth of penetration