Cosmetology-Science and Sciences

Sensory experience

is the great opportunity to generate a differentiation and it is precisely the blend of science and senses that has allowed the development of new methodologies and new strategies to make cosmetic products more attractive and enhance perception by involving more senses

Insight

they are the human truths that allow to understand a deep, emotional and symbolic relation between a consumer and a product’

Verbatim

This good strategy to find an insight and use them to analyze the behavior and necessities of the consumer.

Insight

reveled based on the consumer’s behavior, beliefs, necessities and/or wishes as it is about the deeper motivations that stimulate people’s actions

Claim

what is promised about a product and can be obtained from sensory analysis, efficacy and clinical tests

Color theory

is important to enhance the sensory experience, as the color of a formula, packaging or advertising must be selected not only because of the aesthetic aspect but also unleash specific signals in the central nervous system and in the cerebral cortex.

Red

Color preference of filipino children

Psychological symbolism

Color is association is not made by likes but by past experiences that were lived since childhood, which is evidenced by means of ________

Yellow

produces the quickest perception on the eye and is the most contradictory color as it represents optimism and jealousy as well as entertainment, understanding and treason

Red

represents passion, love, hate and has the oldest chromatic denomination in the world. Children associate this color with sweets, candies and tomato sauce.

Blue

is the favorite color for 46% of men and 44% of women. It is synonymous with empathy and faithfulness.

Green

Color of life, fertility and hope. It is considered a quiet color.

Violet

last color of the solar spectrum and the third complementary color that comes from red and blue. It represent powder and luxury and is associated with products for seniors.

Orange

is the color of entertainment and joy, and although it is not perceived as

popular, it is seen everywhere.

Black and white

are considered colors without any value as they do not appear

in the chromatic scale

Black and White

are considered colors without any value as they do not appear

in the chromatic scale:

Black

represents absorption of radiation and results from a blend

of all the colors. It is associated with luxury concepts in cosmetics.

Yellow

Color of Heat

Yellow

Color of Glory

Blue and Yellow

Color of Calm

Yellow

Color of Kindness

Blue and White

Color of Nobility

Blue

Color of Synonym of success

Blue

Color of Rest

Blue

Color of Moderation

Blue

Color of Harmony

Green

Color of Hope

Green

Color of Patience

Green

Color of future

Green and Orange

Color of Youth

Orange

Color of Delight

Orange

Color of Good Humour

Orange

Color of Vitality

Orange

Color of Stimulus

Orange

Color of Modernity

Orange

Color of Innovation

Purple

Color of Senility

Purple

Color of Dignity

Purple

Color of Seriousness

Purple

Color of Grief

Purple

Color of Regret

Purple and Black

Color of Power

Purple and Black

Color of Sadness

Purple

Color of Charm

Purple

Color of Misery

White

Color of Peace

White

Color of Neutrality

White and yellow

Color of Brightness

White

Color of Naivety

Black

Color of Threat

Black

Color of Fear

Black

Color of Mourning

Black

Color of Luxury

Black

Color of Negativity

Chromatic accord

is a combination of colors that can add certain effects.

Yellow

Color of Happiness, joy, glory, action, brightness, light, positivism, optimism; it helps to heal wounds; associated with vitamin A and C

Blue

Color of Coolness, clarity and transparency, decrease in physical and nervous tension, denotes preventive medicine, water, moisture

Red

Color of Passion, anger, love, violence, fear, emotions, courage, challenge, intimacy, against envy. It has the greatest impact in the retina.

Green

Color of life and can be interpreted as spring or autumn. It is related to water and development of new ideas. Renewal, protection, calmness, provocation, sedative, hypnotic and tranquillizer.

Orange

Color that transmits energy and good mood, joviality, cheerfulness, party. It increases and stimulates the state of mind, accelerates the pulse and happiness.

Purple

Color of senility, royalty and religion. Identifies power and charm. Ideal

color for male colonies. If it is combined with golden color it means absolute prestige. It can also be used in products for elderly people.

White

Transmits cleanliness, hygiene and clearance

Black

is the color of hidden things, of the night, of impossible things. It serves to recognize danger and to give a response. It represent sobriety, seriousness and elegance.

stimulation, sensation, perception and answer

The four stages of sensory process

Calming

The effect of peppermint, lavender, mint, eucalyptus, tangerine, jasmine, rose, chamomile and geranium aroma

Energizing

The effect of vanilla, chocolate, coffee, orange, orange blossom aroma

Implicit evaluation

seek to assess the internal motivations that lead to a decision, through the evaluation of emotion, attention and memory process.

Explicit Evaluation

is related to the degree of perception expressed by the consumer in response to a specific stimulus and uses techniques such as focus group sessions, home-use tests and in-depth interviews.