Website Development and Digital Marketing

This collection of flashcards covers key vocabulary and concepts related to website development, digital marketing strategies, and associated terminologies.

Purpose of Websites

Establish expertise, provide information, offer customer service, generate leads, facilitate e-commerce.

Landing Page

A page that serves as the first contact for visitors from digital campaigns, central to brand marketing.

Call-To-Action (CTA)

A button or prompt on a landing page encouraging users to take a specific action.

Search Engine Marketing (SEM)

Promoting an organization through search engines to deliver relevant content and encourage clicks.

Search Engine Optimization (SEO)

A structured approach to improve a company's ranking in organic search results using selected keywords.

Keywords

Words and phrases selected by companies to target customers in search engines.

PageRank

A formula used to determine the importance of a webpage based on the quantity and quality of inbound links.

Inbound Links

Links from other websites that point to your website, indicating its popularity and relevance.

Outbound Links

Links from your website to other external sites.

Ad Rank

A measure determining the order of ads shown in paid search results based on bid and quality.

Maximum CPC

The highest amount a business is willing to pay for a click on their ad.

Broad Match Keywords

Keywords that trigger ads for similar phrases and variations including misspellings, synonyms, and related searches.

Exact Match Keywords

Keywords that trigger ads only for exact matches or very close variations of the specific keyword.

Negative Match Keywords

Keywords that prevent ads from showing for search queries containing specific excluded terms.

Engagement Metrics

Metrics that define user interactions, including pageviews, average time on page, and bounce rate.

Events in Google Analytics

User interactions tracked on the website, such as viewing items or adding products to a cart.

Conversions

Significant events showing successful interactions that fulfill business objectives, like purchases or sign-ups.

Long Tail Keywords

Specific, multi-word phrases that attract targeted traffic, beneficial for focused marketing.

On-Site SEO

SEO practices that involve optimizing website content around specific keywords.

Off-Site SEO

SEO practices that focus on gaining inbound links from other websites to improve popularity.

Second-Price Auction

A bidding method where the highest bidder pays the second-highest bid for the click.

Google Ads

A tool used for creating and managing paid search ads.

Google Search Algorithm

The system used by Google to rank webpages based on relevance and popularity.