MASS COMMUNICATIONS AND MEDIA CLASS FINAL EXAM STUDY

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57 Terms

1

What critical invention did Johannes Gutenberg create in 1440?

The printing press.

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2

What was the major impact of Gutenberg's printing press?

It enabled high-quality reproduction of printed materials at a rate of nearly 4000 pages per day.

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3

In which year did the first weekly newspapers using the Gutenberg Press emerge?

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4

By what year had almost every country in Europe established a newspaper?

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5

What notable newspaper was launched in 1704?

The Boston Newsletter.

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6

What two newspapers were created in 1719?

The Boston Gazette and the American Weekly Mercury in Philadelphia.

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7

What was the consequence for James Franklin in 1722 regarding his newspaper?

He was arrested for criticizing the government and was forbidden to publish any newspaper.

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8

What foundational change in journalism occurred in 1791?

The ratification of the First Amendment, affirming freedom of speech and the press.

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9

When was the Associated Press founded, and what was its purpose?

Founded in 1846, it facilitated news sharing among multiple major newspapers.

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10

What writing style did Joseph Pulitzer popularize in the late 1800s?

Sensationalism.

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11

Define sensationalism in journalism.

An approach that emphasizes dramatic and over-the-top stories, often focusing on crime, violence, and sex.

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12

What is yellow journalism?

A style of journalism characterized by misleading stories, exaggerated information, and sensational headlines.

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13

Why are headlines significant in journalism?

Headlines draw attention and summarize important information from the story.

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14

What factors contribute to a story being deemed 'newsworthy'?

Timeliness, proximity, conflict, prominence, rarity, and human interest.

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15

What does timeliness refer to in newsworthiness?

The relevance of an event happening now or recently.

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16

How does proximity affect news selection?

Stories that are local or impact the audience directly are considered more newsworthy.

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17

What role does conflict play between differing perspectives in news?

Stories with competing views engage readers' interest.

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18

What is the significance of prominence in news coverage?

Famous individuals or events tend to attract more media attention.

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19

Why is rarity important for news stories?

Unique or unusual events are more likely to intrigue readers.

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20

What characterizes human interest stories?

These stories evoke emotions and create a sense of connection with the audience.

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21

What steps should be taken when preparing for an interview?

Research the topic, prepare questions, contact sources, and ensure equipment is operational.

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22

During the interview, what actions should be taken?

Get consent, set the tone, pose questions, and actively listen for follow-ups.

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23

What should happen after conducting an interview?

Listen to the recording and extract significant quotes for your story.

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24

How is radio sound transmitted?

Through electromagnetic waves sent by transmitters and received by receivers.

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25

What does AM stand for in radio technology?

Amplitude Modulation.

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26

What does FM stand for in radio technology?

Frequency Modulation.

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27

What key event occurred in 1920 involving KDKA?

It transmitted the first scheduled radio broadcast.

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28

What important regulatory body was established in 1934?

The Federal Communications Commission (FCC).

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29

What major speech was aired on radio in 1963?

Martin Luther King Jr.'s 'I Have a Dream' speech.

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30

What iconic radio show began in 1970?

'American Top 40' hosted by Casey Kasem.

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31

What types of radio formats are prevalent?

Country, Top 40, Adult Contemporary, Classic Rock, Urban Contemporary, News/Talk, and Sports.

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32

What does DJ signify in the radio context?

Disc Jockey.

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33

What responsibilities does a DJ have?

Selecting music, engaging with the audience, and conducting interviews.

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34

What was the significance of 'I Love Lucy' in television history?

It changed television production by enabling filmed reruns.

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35

When was color television first introduced?

Color television was introduced in 1953.

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36

What was the first 24-hour news channel launched?

CNN, in 1980.

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37

How has streaming changed the landscape of television?

Streaming allows viewers to watch shows on-demand from various platforms.

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38

What are currently the leading streaming services?

Netflix, Amazon Prime, Disney+, and HBO Max.

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39

What are the core principles of successful TV broadcasting?

Accuracy, Brevity, and Clarity.

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40

What does the 'reader' format in TV news entail?

The news anchor reads the entire story directly from a teleprompter.

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41

What is meant by 'voice-over' in news broadcasts?

An anchor narrates while video footage is shown on screen.

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42

Define Sound on Tape (SOT) in the context of news stories.

An included clip of an interview used to enhance the story.

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43

What main features contribute to successful podcasting?

Engaging content, a charismatic host, and effective branding.

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44

Why is engaging content critical in podcasts?

It attracts and retains listeners through relevant storytelling.

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45

What is the influence of a podcast host's personality?

A relatable and charismatic host can draw in a larger audience.

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46

How does branding help podcasts?

It establishes a recognizable identity, aiding in audience connection.

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47

What purpose did AOL serve upon its creation in 1989?

AOL allowed users to access the internet via dial-up connections.

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48

What social platform became highly popular for customizing profiles?

MySpace.

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49

What was the original goal of Facebook when it was launched?

To act as a social directory for students at Harvard.

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50

What is the main feature that Twitter provides its users?

The ability to post short updates called tweets.

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51

What sets Instagram apart from other social media platforms?

Instagram focuses primarily on photos and videos.

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52

What was Snapchats unique appeal?

Photos and videos that disappear shortly after being viewed.

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53

What notable feature does TikTok emphasize in content sharing?

Short, engaging videos often paired with music.

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54

What is essential for effective podcast marketing?

Building a community through listener interaction and social media presence.

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55

What opportunities exist for podcasters to collaborate?

Collaborating with guest hosts or other podcasters to create shared content.

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56

What is the importance of adhering to deadlines in journalism?

Deadlines ensure the timely delivery of news, keeping audiences informed.

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57

How do news stories differ when written for radio versus TV?

Radio relies solely on audio, while TV incorporates visuals to enhance storytelling.

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