Untitled Flashcards Set

Marketing

Activities involved in getting goods and services from a business to the consumers.

Branding

The combination of brand name, logo/trademark, and slogan that identifies a product.

Brand Equity

The value of the brand in the marketplace.

Product Life Cycle

The progress of a brand through introduction, growth, maturity, decline, and decision point stages.

Four P's of Marketing

Product, Price, Place, and Promotion; key factors in the marketing mix.

Cash Cow

A mature product that generates income to fund development of new products.

Early Adopters

The first consumers who influence later consumers in product use.

Slogan

A short catchy phrase attached to a company’s name & logo, reminding consumers of the brand.

Place (in Marketing)

Where a company sells a product and how it is delivered to the market.

Promotion

Includes advertising, public relations, and promotional strategies to reach the target audience.

Fads vs. Trends

Fads are short-lived spikes in popularity, while trends last longer and have a greater influence.

Logo/Trademark

A combination of a brand's name with a special symbol associated with its product.

Monogram

Stylized company initials used as a logo.

Brand Name

A word or group of words that a business uses to be identified and distinguish its products.

Autocratic Leadership

A leadership style where the leader makes decisions alone.

Democratic Leadership

A leadership style where the leader includes the team in decision making.

Laissez-Faire Leadership

A leadership style where the leader lets the team work independently.