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Marketing
Activities involved in getting goods and services from a business to the consumers.
Branding
The combination of brand name, logo/trademark, and slogan that identifies a product.
Brand Equity
The value of the brand in the marketplace.
Product Life Cycle
The progress of a brand through introduction, growth, maturity, decline, and decision point stages.
Four P's of Marketing
Product, Price, Place, and Promotion; key factors in the marketing mix.
Cash Cow
A mature product that generates income to fund development of new products.
Early Adopters
The first consumers who influence later consumers in product use.
Slogan
A short catchy phrase attached to a company’s name & logo, reminding consumers of the brand.
Place (in Marketing)
Where a company sells a product and how it is delivered to the market.
Promotion
Includes advertising, public relations, and promotional strategies to reach the target audience.
Fads vs. Trends
Fads are short-lived spikes in popularity, while trends last longer and have a greater influence.
Logo/Trademark
A combination of a brand's name with a special symbol associated with its product.
Monogram
Stylized company initials used as a logo.
Brand Name
A word or group of words that a business uses to be identified and distinguish its products.
Autocratic Leadership
A leadership style where the leader makes decisions alone.
Democratic Leadership
A leadership style where the leader includes the team in decision making.
Laissez-Faire Leadership
A leadership style where the leader lets the team work independently.