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17 Terms

1
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Marketing

Activities involved in getting goods and services from a business to the consumers.

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Branding

The combination of brand name, logo/trademark, and slogan that identifies a product.

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Brand Equity

The value of the brand in the marketplace.

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Product Life Cycle

The progress of a brand through introduction, growth, maturity, decline, and decision point stages.

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Four P's of Marketing

Product, Price, Place, and Promotion; key factors in the marketing mix.

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Cash Cow

A mature product that generates income to fund development of new products.

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Early Adopters

The first consumers who influence later consumers in product use.

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Slogan

A short catchy phrase attached to a company’s name & logo, reminding consumers of the brand.

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Place (in Marketing)

Where a company sells a product and how it is delivered to the market.

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Promotion

Includes advertising, public relations, and promotional strategies to reach the target audience.

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Fads vs. Trends

Fads are short-lived spikes in popularity, while trends last longer and have a greater influence.

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Logo/Trademark

A combination of a brand's name with a special symbol associated with its product.

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Monogram

Stylized company initials used as a logo.

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Brand Name

A word or group of words that a business uses to be identified and distinguish its products.

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Autocratic Leadership

A leadership style where the leader makes decisions alone.

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Democratic Leadership

A leadership style where the leader includes the team in decision making.

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Laissez-Faire Leadership

A leadership style where the leader lets the team work independently.