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Political Socialization,
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How are American beliefs formed and how do they evolve over time?
Demographics, Political Socialization, Generational Effects, Life-Cycle Effects, Cultural change
How do political ideology and core values influence government policy making?
Ideologies, Core Values of American Political Culture, Policy-making impact
Core beliefs & attitudes
Americans differ on the role of government (liberty vs. equality). Liberals prefer more government action; conservatives prefer less.
Cultural factors & socialization
Family, education, peers, and media teach political norms and behaviors.
Scientific polling
Reliable polls use random samples, neutral wording, and appropriate sample size.
Quality of data
Credibility depends on sample size, question wording, timing, and margin of error.
Ideologies of parties
Democrats → Keynesian economics, equality; Republicans → supply-side economics, traditional values.
Political culture effects
Beliefs shape what issues people prioritize and how they expect the government to act.
Decline in trust
Trust has dropped since Vietnam/Watergate due to scandals, polarization, misinformation.
Economic ideology differences
Keynesian = government spending boosts economy; Supply-side = tax cuts drive growth.
Social issue ideology
Liberals favor government solving social issues (e.g., healthcare, climate change); conservatives prefer private or local solutions.
Demographics
Characteristics of a population (age, race, gender, income) used to study voting behavior.
Free Enterprise
Economic system based on private ownership and limited government interference.
Political Attitudes
Opinions and preferences about government, policy, and political leaders.
Benchmark Polls
Benchmark: initial poll before campaign
Tracking Polls
Tracking: measures changes in opinion over time.
Identification of Respondents
Process of determining who is answering a poll (to ensure representativeness).
Reliability
The consistency of polling results when repeated under the same conditions.
Liberal
Ideology favoring active government in economy and protection of individual rights.
Libertarian
Ideology favoring minimal government interference in both economic and social life.
Keynesian Economics
Government should increase spending during recessions to stimulate demand.
Gender Gap
Difference in political preferences between men and women.
Generational Effects
Long-term effects of major events on a generation’s political views.
Individualism
Emphasis on personal freedom and responsibility.
Rule of Law
All individuals, including government officials, are subject to the law.
Political Socialization
Process by which individuals form political beliefs.
Entrance Polls
A survey taken before voters cast their ballots, usually as they enter polling places. To find out why people are voting a certain way and predict outcomes based on early trends.
Exit Polls
A survey taken immediately after voters leave polling stations. to analyze actual voter behavior, such as who they voted for, their demographics, and key issues that influenced them.
Mass Survey
A large-scale poll measuring the opinions of a big group (often thousands) of people.
Focus Group
A small, diverse group of people brought together to discuss opinions or reactions in depth.
Veracity
The truthfulness or accuracy of data, especially in public opinion polling.
Republican Party
One of the two major U.S. political parties, generally supporting limited government, free markets, and conservative social values.
Ideology
A consistent set of beliefs about the role of government, politics, and public policy.
Supply-Side Economics
The theory that lower taxes and deregulation encourage businesses to produce more, boosting economic growth.
Citizens
Legal members of a nation who have rights, responsibilities, and participation in its political process.
Life Cycle Effects
The way people’s political beliefs and participation change as they age or experience major life events (marriage, parenthood, retirement).
Equality of Opportunity
The belief that all individuals should have the same chance to succeed, regardless of background.
Limited Government
The idea that government powers are restricted to protect individual freedoms.
Opinion Poll
A survey used to measure public opinion on political issues or candidates.
Sampling Error
The margin of difference between poll results and actual population opinions.
Democratic Party
One of the two major U.S. political parties, generally supporting social equality, environmental protection, and government involvement in the economy.
Conservative
A person who favors traditional values, limited government, and free-market economics.
Marketplace
The arena in which political ideas, candidates, or policies compete for public support (“marketplace of ideas”).
Minority-Majority
A situation in which minority groups collectively make up more than half of a population.
Electorate
All eligible voters in an election.