1979 Election
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Conservative results (1979)
Margaret Thatcher
43.9% of the vote
339 seats (majority of 43)
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Labour results (1979)
James Callaghan
36.9% of the vote
269 seats
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Winter of Discontent
1978-79
Under Callaghan
Widespread strikes, inflation, rubbish piling in streets, public sector anger over wage controls.
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Media (1979)
Featured modern-style televised campaigns
Thatcher's campaign used short, sharp soundbites and disciplined messaging
Media didn't create a crisis, but amplified and framed it
'Crisis, what crisis?' headline for Callaghan - out of touch Labour